Job Description

A Digital Marketing Specialist with a focus on Google and Facebook ad campaigns, social media management (Facebook, Instagram, Twitter), and email marketing is responsible for the following duties: * Google and Facebook Ad Campaigns:

• Develop and execute effective advertising campaigns on Google and Facebook platforms.
• Conduct keyword research and utilize SEO principles to increase campaign effectiveness.
• Monitor and analyze the performance of ad campaigns using metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Continuously optimize campaigns based on performance data, market trends, and audience feedback.
• Manage the advertising budget effectively to ensure maximum ROI.
• Stay updated with the latest trends and changes in Google and Facebook advertising policies and algorithms.
• Social Media Management (Facebook, Instagram, Twitter):

• Create and implement a comprehensive social media strategy that aligns with the overall marketing goals.
• Develop engaging and creative content for various social media platforms to build brand awareness and foster community engagement.
• Schedule and post content regularly, ensuring consistency in tone and branding.
• Monitor social media platforms for customer feedback, inquiries, and trends.
• Engage with the audience by responding to comments and messages promptly.
• Analyze social media metrics to gauge the success of campaigns and strategies, adjusting tactics as necessary.
• Collaborate with influencers and other partners to expand reach and impact.
• Email Marketing:

• Develop and manage email marketing campaigns, including newsletters, promotional offers, and event announcements.
• Design visually appealing email templates that are consistent with brand guidelines.
• Segment email lists to target different customer groups effectively.
• Conduct A/B testing on various email elements to optimize open rates and click-through rates.
• Utilize email automation tools to streamline the email marketing process.
• Analyze email campaign performance and make data-driven decisions to improve engagement and conversions.
• Ensure compliance with email regulations and best practices, like GDPR and CAN-SPAM Act.

This role requires strong analytical skills, creativity, and a keen understanding of digital marketing trends and tools. The Digital Marketing Specialist should also possess excellent communication skills, both written and verbal, and the ability to work collaboratively in a team environment.

Requirements * Educational and Certification Requirements: Bachelor\xe2\x80\x99s degree in Marketing, Communications, or related field; additional certifications in Google Ads and Facebook Blueprint preferred.

• Experience: Minimum of 2-3 years in digital marketing, with specific experience in managing Google and Facebook ad campaigns, social media platforms, and email marketing.
• Technical Proficiency: Skilled in digital marketing tools such as Google Ads, Facebook Ad Manager, social media management software, and email marketing platforms.
• Analytical and Creative Skills: Strong analytical ability to interpret data, coupled with creativity for innovative marketing strategies and content creation.
• Communication Skills: Excellent written and verbal communication skills, with proficiency in creating effective marketing copy.

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