Job Description

Alpena is a North American-based company that has specialized in aftermarket automotive accessories for over 45 years, with a current focus on auxiliary, off-road and accent LED lighting. Established in 1976, their brands are well-known players in the CPG (consumer packaged goods) industry. Automotive enthusiasts rave over their wide selection of products that provide high-quality user experience and product performance, for value pricing.

This company works at a fast pace and is focused on not only maintaining its presence in the aftermarket automotive world but also looking to shift gears and grow. All of this is accomplished by a team of very skilled, passionate, and committed individuals who are self-driven and motivated. If you would like to accelerate your career in an environment with opportunities to learn and grow, this is a rare and exciting role with their team:

E-commerce/Digital Marketing Specialist

Summary of role:

• Collaborate with the Senior Management team and 3rd party consulting team to lead, develop, and execute a comprehensive digital marketing strategy to drive online sales, increase brand awareness, and achieve ROI targets.
• 60% focus on B2C e-commerce marketing operations and 40% cross-functional support on our retail marketing needs

Responsibilities:

1. Digital Marketing Strategy:

• Responsible for developing, implementing, and managing digital marketing campaigns, including SEO/SEM, email marketing, social media advertising, and content marketing, to drive online sales and enhance brand presence.
• Identify target audiences, market trends, and emerging opportunities.
• Develop and execute email marketing campaigns, including newsletters, product promotions, and automated drip campaigns.

2. SEO & SEM

• Conduct keyword research and analysis and share with the Product and Sales Team
• Optimize website content, meta tags, and on-page elements for improved search engine rankings.
• Optimize ad copy, keywords, and bid strategies.
• Create and manage pay-per-click (PPC) advertising campaigns on platforms.
• Monitor and report on SEO and Campaign performance.

3. Email, Social Media, and Content Marketing

• Plan and implement paid social media advertising campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Ensure content is optimized for SEO and aligned with marketing goals and track content engagement and performance.

4. E-commerce Marketing Operations Management

• Monitor and analyze website traffic, user behavior, and conversion rates using analytics tools and identify improvement areas
• Manage product listings, descriptions, pricing, and inventory on the e-commerce platform.
• Collaborate with the team to improve the user experience and website functionality.
• Conduct competitor analysis to identify strengths and weaknesses.
• Stay updated on digital marketing trends, search engine algorithms, and industry best practices.
• Ensure compliance with data protection and privacy regulations.

5. Customer Experience Management

• Showcase positive feedback / Generate insights from customer reviews / maintain customer satisfaction by managing customer interactions.
• Navigate and manage customer experience insights.

Qualifications:

• Bachelor\'s degree in Marketing, Business, or a related field
• Proven experience in digital marketing, particularly in e-commerce environments.
• Proficiency in SEO, SEM, email marketing, social media advertising, and content marketing.
• Strong analytical skills and experience with analytics tools.
• Excellent written and verbal communication skills.
• Familiarity with e-commerce platforms and content management systems.
• Knowledge of HTML, CSS, and web development basics.
• Google Ads and other digital marketing certifications are a plus.
• Results-driven mindset with a focus on ROI and data-driven decision-making.

As an equal opportunity employer, we welcome applications from all to help us build an inclusive workforce that reflects the diversity of our customers, and communities, in which we live and serve.

Alpena thanks all candidates for their interest; however only those selected to continue in the process will be contacted.

Alpena