Job Description

Digital Marketing Specialist Job Location: Saskatoon, SK
Are you a digital marketing whiz looking for the extraordinary? Do you dream in pixels, and think in clicks? Make those daydreams a reality as our new Digital Marketing Specialist.
At FFUN, (Canada\'s fastest-growing motor group) we\'re on a mission to rewrite the digital marketing playbook, and we need someone like you who\'s not afraid to colour outside the lines (no crayons required). Getting in early with our digital team means you get first crack at making this your ideal role. Maybe you\xe2\x80\x99re a paid ad guru, running Google and Social campaigns. Or perhaps you\xe2\x80\x99re more the user experience type, that can rocket our SEO and domain authority through the roof. Either way, help us find our shoppers and make their buying process more enjoyable than that latest cat video.
Don\'t worry, you\'re not alone; we\'ve got a team of creative geniuses who help bring it all together. If you\'ve ever described yourself as a "CTR ninja," join a team where unconventional thinking is the norm and where data-driven decisions come with a side of humour. Send that resume over and let\'s make digital marketing magic.
Why FFUN

• We recognize your worth, and that\xe2\x80\x99s why we are honest and open about our salary range between $65,000 and $75,000.
• Get excited with exclusive employee discounts, not just on vehicles, but also on service, repairs, and parts.
• Stay healthy and smile bright with our comprehensive Health, Dental, Pension, and Life Insurance Plans. We\'ve got you covered inside and out.
• Get your fitness on with corporate gym membership rates that won\'t break the bank. Flex those muscles, both at work and at the gym.
• Embrace flexibility with open arms, including the chance to work from the cozy comforts of home at least once a week. Work-life balance, here we come.
• Buckle up for an exciting ride! Joining us is like stepping onto a rocket ship of learning opportunities in a turbo-charged industry.

What you\xe2\x80\x99ll be doing

• Craft (automated) reports that weave together real-time data, forecasts, CRM, and advertising to predict sales and marketing success in an easily digestible spectacle.
• Monitor web analytics like a GA4 pro and point out important trends while dancing to the beat of FFUN Group\'s goals.
• Use marketing automation, to launch campaigns both online and offline to make magical customer connections.
• Collaborate with operations and tech development teams to boost online brand awareness and drive web traffic on budget and on time.
• Design experiments and conversion tests that take customers on a thrilling journey across multiple channels, optimizing their experience.
• Manage daily digital ad-ventures across multiple channels, Google, Social, OTT, and more, keeping our vendors honest with your know-how.
• Command our performance max placements to follow customers around the web like a loving ex.
• Lead the charge in implementing SEO best practices across our websites, all while keeping an eye on the UX treasure map for opportunities to improve our rankings.

What you need

• 3-5+ years of digital marketing experience \xe2\x80\x93 more than just running a few ads, tell us all about those successful campaigns you\xe2\x80\x99ve built and analytic tools you\xe2\x80\x99ve used.
• Knowledge in lead generation, nurture programs, scoring models, and database management \xe2\x80\x93 if you know how to make leads feel loved, you\'re our kind of person.
• Minimum 2 years of formal marketing training \xe2\x80\x93 a degree or diploma in Marketing, Business, or equivalent will do the trick.
• Knowledge of Zapier or similar software to automate repetitive tasks and connect our digital footprint \xe2\x80\x93 because who likes doing the same thing over and over?
• Strong analytical skills and mastery of Microsoft Office Suite \xe2\x80\x93 Excel wizards, we salute you.
• Ability to manage multiple projects in a fast-paced environment \xe2\x80\x93 juggling flaming torches? We\'re impressed.
• Previous experience in designing and building Salesforce Marketing Cloud solutions or customer journeys is a bonus.

Working as the Digital Marketing Specialist, you\xe2\x80\x99ll be part of the head office team based out of Saskatoon\xe2\x80\x99s Ignition Avenue and part of FFUN Group, Canada\xe2\x80\x99s fastest-growing motor and recreational retailer with nearly 30 locations throughout Canada and growing. We are all about having FFUN and making the most out of life while providing our team with amazing opportunities. To learn more about us, visit ffun.com
We are defined by our core values: Driven to Grow Team Player FFUN Attitude Down to Earth
If this sounds like the opportunity you\xe2\x80\x99ve been waiting for, we\xe2\x80\x99d love to meet you! At FFUN Group, we don\'t make our applicants jump through hoops! Our application process is EASY and only takes 2-Clicks! Apply today and see for yourself.