Job Description

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet\'s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression - all while maintaining robust trust-and-safety protocols.Digital Marketing Specialist\'s role is to observe various media channels as well as assess the performance of the digital advertisements over various platforms. The person in this role will make important decisions about all aspects of digital campaigns management including strategic placement of ads as well as ensuring maximum ROI.What you\'ll be doing:

• Execute display advertising tactics including keyword research and expansion
• Create ads, monitor campaign performance and audience/placement analysis/recommendations
• Continually evaluate and improve effectiveness of campaigns through bid management, keyword analysis and geo-targeting
• Perform best practices for departmental procedures that facilitate workflow
• Maintain open lines of communication with different departments
• Tracking and reporting of Web Analyst daily activities
• Monitoring industry changes and benchmarking against online competitors
• Designing, directing, and monitoring solutions to acquire and retain users

What you\'ll need to be successful:Must haves:

• Bachelor\'s degree in a related field (e.g., Digital Marketing)
• 3 - 5 years of experience in website traffic and data metrics analysis
• Google Analytics and Ad Words Certified
• Data-driven performance optimization methodologies
• Advanced Excel knowledge
• Strong communication and interpersonal skills

Nice to haves:

• Experience with Google Ad display network, as well as Facebook and Bing ads
• Familiarity with Systems modeling and functional specification
• Knowledge of user interface

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employeesIn this role you may be exposed to adult content

MindGeek