Job Description

About Quark Baby

At Quark, we design award-winning products for modern parents who want better solutions--less plastic, more innovation, and smarter feeding gear. We're growing fast in the DTC space and need a digital marketing generalist who thrives on getting results across channels, tools, and tactics. If you're looking to roll up your sleeves, own the funnel, and make a measurable impact--this is your chance.

The Role: Digital Marketing & CRM Manager

We're looking for a performance-focused marketer with a strong grasp of

Shopify, Klaviyo, email marketing, CRM acquisition

, and

paid ad platforms

(Meta, Google, Amazon). You'll own our email calendar, help grow our customer list, optimize campaign flows, and run digital ads that convert. This is a hands-on role where strategy meets execution--and where DTC growth is the #1 goal.

Key Responsibilities1. Email & CRM Marketing

Plan, create, and execute campaigns and automated flows in

Klaviyo

Manage list segmentation, acquisition, and CRM hygiene (via

HubSpot and Klaviyo

) Drive newsletter performance through testing, personalization, and analytics Lead monthly and seasonal campaign calendars for new product launches, promotions, and storytelling

2. Paid Advertising

Build and manage ad campaigns across

Meta, Google Shopping, Amazon Ads

, and TikTok (if applicable) Monitor performance, optimize ROAS, and adjust creative/messaging as needed Collaborate on briefs, test variations, and scale top-performing campaigns

3. Shopify & Website Optimization

Manage and update the

Shopify

site: merchandising, product drops, homepage updates, landing pages Collaborate on CRO tests to improve funnel performance Implement seasonal or campaign-specific web assets with a clear DTC goal

4. Growth Strategy & Analytics

Build and grow our

customer list and subscriber base

Own the CRM and DTC marketing funnel end-to-end Analyze channel performance, attribution, and customer journey touchpoints Report on campaign KPIs and iterate based on insights

5. Content & Campaign Coordination

Support campaign development, working across email, web, paid ads, and social Coordinate timing, messaging, and assets with the founder and creative partners Maintain marketing calendars and ensure brand alignment

What You Bring

3+ years in digital marketing, ideally in DTC, eCommerce, or CPG Proven experience in

Klaviyo

(required) and

HubSpot

(strongly preferred) Solid hands-on experience with

Shopify

: merchandising, updates, apps, analytics Experience running paid campaigns across

Meta Ads, Google Shopping

, and

Amazon Ads

Strong grasp of CRM strategy, email list building, and customer segmentation Creative and analytical mindset--you can write compelling copy andread performance reports Resourceful, self-driven, and thrive in a fast-paced startup environment Bonus: Familiarity with SMS marketing, A/B testing, TikTok ads, or affiliate programs

Why Quark?

Get in early with a high-growth Canadian brand with global ambitions Work on products parents actually rave about Fast-moving, founder-led team with plenty of room to grow Flexible work environment, real ownership, and startup energy
Job Type: Full-time

Pay: $72,000.00-$99,500.00 per year

Benefits:

Casual dress Dental care Employee stock purchase plan Extended health care On-site gym On-site parking Paid time off Store discount Vision care
Schedule:

Monday to Friday
Work Location: In person

Expected start date: 2025-09-01