Job Description

The Digital Marketing Coordinator role works collaboratively with all members of the Core Online Marketing team, partners, and clients to assist in a wide range of online-marketing execution activities. The person in this role must be able to provide internal client service to Core colleagues and support clients directly as assigned. Excellent communication and organizational skills, along with an ability to bring together people, information, and solutions, are essential.



This is a full-time, work-from-home position with benefits.

Key Responsibilities

------------------------


Website Development & Optimization: Manage project plans and timelines, lead quality-assurance reviews, create or guide wireframes/designs, and improve SEO, security, and site performance. Email Marketing: Configure platforms, segment databases, build automation sequences, distribute campaigns, and analyze results to improve open and click-through rates. Search and Advertising: Conduct keyword research, launch and optimize paid campaigns across Google, Meta, LinkedIn, and Bing, and support outbound prospecting initiatives. Analytics & Technology: Implement Google Analytics, and third-party tools to track performance and generate reports with insights for clients. Collaboration & Client Communication: Act as operations lead for assigned accounts, coordinate with developers, support teams, and partners, and maintain proactive communication with both internal teams and clients.

Skills and Attributes You Must Have

---------------------------------------


Strong communicator, able to organize thoughts and communicate concisely verbally and in writing. Excellent listener, able to fully comprehend what others are asking. Upbeat and positive attitude. Well organized, able to manage and complete tasks with minimal supervision. Thrives in a team environment. Taskmaster who thrives on "Getting Things Done" and completing their checklist. Not afraid to follow up with people to move tasks to the next step. Strong attention to detail. Working knowledge of Microsoft Office and Google Suite. Inquisitiveness and a strong desire to "Figure It Out".

Preferred Skills and Knowledge

----------------------------------


Working knowledge of WordPress and DIVI theme. Working knowledge of Jira and Slack. Knowledge of HTML and general web development concepts. Knowledge of on-page and technical SEO. Experience with Google Analytics, Google Ads, Facebook Ads, and LinkedIn Ads. * Experience using AI platforms such as ChatGPT.