Job Description

What is the opportunity??
The Digital Marketing Coordinator- Everyday Credit Cards position will work closely with the Digital Marketing Managers, Everyday Credit Cards Marketing partners and RBC Everyday Credit Cards business leads to manage digital development, maintenance, and content implementation for various Everyday Credit Cards digital marketing assets including offer landing pages, product pages, etc.
What will you do?

• Support the Digital Marketing Managers by executing various integrated marketing tactics in alignment with stakeholder and business objectives - special focus on BAU banner/offer and email execution
• Assist in project management of digital development and maintenance projects, including stakeholder/legal approval, translation and working with internal copywriters and designers to request and manage project content
• Responsible for the ongoing management and requests of HTML link URL requests, deeplink requests, vanity URL's and URL redirects
• Generate website traffic reports for key stakeholders
• Conduct key regular stakeholder meetings
• Ensure that project deliverables are of a high quality and any development adheres to the standards of RBC
• Manage timelines to ensure launch dates and timing are adhered to
• Ensure applicable pages are accurate, function properly and comply with all RBC regulatory standards, design requirements and SEO guidelines

What do you need to succeed?
Must-have:

• Post-secondary degree/diploma
• Experience in online marketing or related marketing
• Excellent written and verbal communication skills
• Ability to work with minimum supervision and as a part of the larger team

Nice to have:

• Experience with web content management systems
• Web analytics experience including Google Analytics
• Experience with responsive design and development (HTML, CSS, Javascript, XML/JSON, databases, APIs)
• Experience with digital marketing best practices and SEO practices
• Experience with project management tools (Asana, JIRA, etc)
• Experience within the financial industry would be an asset

What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills A/B Testing, Analytical Thinking, Communication, Content Marketing, Customer Behavior, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Effective Written Communication, Interpersonal Relationship Management, Marketing, Oral Communications, Relationship Building, Understanding of Technology, Website Analytics
Additional Job Details
Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City: Toronto
Country: Canada
Work hours/week: 37.5
Employment Type: Full time
Platform: PERSONAL & COMMERCIAL BANKING
Job Type: Regular
Pay Type: Salaried
Posted Date: 2025-09-29
Application Deadline: 2025-10-14
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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Skills Required