Job Description

Salt Water Digital is currently seeking someone to join the team as a Digital Marketing Coordinator. We are seeking someone who is enthusiastic about digital marketing and open to learning new skills. This position will mainly focus on Google Ads (

TRAINING PROVIDED)

, but there is an opportunity to expand into other areas of Digital Marketing. A candidate with previous experience in web design is an asset, but definitely not required.

Ideal candidate may be someone who recently graduated from University, has a customer service background and is interested in a career in marketing.

About Salt Water Digital:

Salt Water Digital is a leader in Digital Marketing servicing small to mid-sized businesses across Canada and the United States. We help businesses grow by creating and implementing digital marketing strategies across platforms such as Google and Facebook. Our main focus is on paid advertising strategies, but we also offer SEO strategy, web & landing page design.

We are a small team so finding the right person is important to us. We are looking for someone who takes the work seriously but doesn't take themselves too seriously. We like to have fun and hope that our next hire will enjoy happy hours, playing Monopoly Deal and having awesome Christmas parties (we have been to Mexico and last year we went dog sledding in the Yukon).

We also value work/life balance and flexibility. We understand that sometimes you will need to work from home or need to leave work for an appointment. It is also cool if you tack on some remote working days onto your vacation.

We recognize that compensation is important in an expensive city like Vancouver. Although we feel like our compensation is competitive, we're also aware that it could be better. We're actively doing what we can to improve compensation for employees and hope to pay higher salaries in the near future.

Position Summary & Responsibilities

While the role of Digital Marketing Coordinator will focus mainly on Google Ads, this position is still quite diverse in its responsibilities including account management, project management, and campaign creation and management.

TRAINING IS PROVIDED.

In this role, you will advise clients on search engine marketing and develop campaign strategies to achieve their unique business goals. You will also own the set-up and ongoing management of the campaigns, which will include ongoing optimization based on the analysis of campaign data and conversion data.. The types of Google Ad campaigns you will run include Google Search Ads, Display Ads, YouTube Video Ads, and Shopping Ads.

Responsibilities include the following:

Developing and advising clients on Google Ad strategies Implementing Google Ad campaigns including: Search Ads, Display Ads, YouTube Video Ads, and Shopping Ads. Monitoring Google Ads campaigns and providing ongoing optimization based on the analysis on campaign data Creating proposals for new clients Writing engaging ad copy Setting up conversion tracking with Google Tag Manager Project managing Google Ad campaigns that require the development of creative assets and landing pages

Specific Skills & Abilities

We understand that you may not have the experience or skillset to fulfill all responsibilities from the outset. We have an in-house training program on all platforms and will provide third-party skill advancement as well. The below skills are desired but not mandatory.

A basic to advanced understanding of Digital Marketing A basic to advanced understanding of the Google Ad Platform A basic to advanced understanding of the Google Tag Manager A basic to advanced understanding of Search Engine Optimization A basic to advanced understanding of Web Design Experience with Social Media in a general sense An openness to learn Excellent communicationand customer service skills both verbally and written Project management skills
Job Types: Full-time, Permanent

Pay: $50,000.00-$60,000.00 per year

Benefits:

Casual dress Extended health care Flexible schedule Paid time off Profit sharing Work from home
Work Location: In person