Job Description

Department: OpenEd Directorate
Position covered by the Collective Agreement with USW Local 4120If you are a current employee of the University of Guelph you must apply on the internal Career Page in order to be considered as an internal applicant.General PurposeOpen Learning and Educational Support (OpenEd) is an integral part of the University of Guelph's learner-centred and research-intensive mission. As leaders in education, OpenEd creates innovative and relevant educational opportunities that meet the learning needs of a local and international audience. OpenEd is guided by learner-centered principles that are reflected in diverse programs and rich learning experiences for traditional and lifelong learners. OpenEd intentionally integrates pedagogy with technology in the design, development and delivery of educational programs. Through research and collaboration, OpenEd engages in scholarship to advance the teaching and learning mandate of the University.Duties and ResponsibilitiesReporting to the OpenEd Manager, Marketing, Communications and Enrolment, the Digital Marketing and Communications Coordinator provides support for all digital marketing and promotional activities within the department. Tasks include content creation for email marketing campaigns, social media, digital advertising, and the OpenEd website, along with minor web maintenance and some graphic design. The Digital Marketing and Communications Coordinator works collaboratively with departmental staff, members of the University community and external organizations and associations to coordinate and support OpenEd marketing goals, plans and activities.Requirements

• Successful completion of a 2-year Community College program in Marketing, plus 1 year of related experience, or an equivalent combination of education and experience
• An understanding of the effective use of digital marketing (email, social media, website) for business needs
• Strong writing skills and experience developing content for multiple mediums
• Experience with web and social media analytics, especially Google Analytics and Sprout Social
• Experience with MailChimp or other email marketing software
• Knowledge of HTML/web authoring packages or content management systems such as Drpual/Wordpress
• Knowledge of graphic design software applications, including Canva and Adobe Creative Cloud (Photoshop, InDesign, Illustrator and Acrobat), and experience with Microsoft Office applications (Word, PowerPoint, Excel, Outlook)
• Demonstrated skills in a variety of marketing and promotions channels including social media, email, web and digital ads, organization and time management, meeting facilitation and presenting, and writing and communication
• Experience working in a fast paced, multi-tasking cost-recovery environment and the ability to work collaboratively as well as independently

In your application, please include a portfolio in PDF format that showcases your relevant work.Employee Type: Regular
Position Number: 10025016
Classification: USW, Local 4120 Salary: Band 3*Tentative evaluation; subject to final review.At the University of Guelph, fostering a is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.Posting Date: 11/28/2024
Closing Date: 12/05/2024

University of Guelph