Job Description

Graduate Marketing and Communications Coordinator Limited Term

Tracking Code: req976

Faculty/Department: School of Graduate and Postdoctoral Studies

Number of Positions: 1

Appointment Type: Limited Term 12 months

Hours of Work: 35 hours per week

Salary Range: Level 7 - Starting Salary, Step 1 $54,848

Posting Date: January 16, 2024

Closing Date: January 29, 2024

Job Summary:

The Graduate Marketing and Communications Coordinator will be responsible for assisting to plan, coordinate and develop a wide-range of communications related to graduate programs and services. The incumbent will build total graduate capacity in all faculties by engaging with partners within and outside of the organization. They will be responsible for assisting to plan, coordinate and develop a wide-range of communications including website management related to graduate and postdoctoral programs and services.

Using various communication channels (print, web, digital, social media etc.) this role will assist in fulfilling strategic and targeted communications across a number of functional areas, such as: recruitment, admissions and registration; scholarships and awards; postdoctoral fellows; thesis and program completion requirements; as well as graduate student engagement.

Nature of work:

As an integral member of the School of Graduate and Postdoctoral Studies (SGPS), reporting to the Manager, the communications coordinator will coordinate and operationalize all aspects of the unit\'s communication to prospective and current students, faculty members and staff. The communications coordinator will be a key player in ensuring communications are comprehensive, consistent and reflective of university key branding and marketing. Providing editorial services to SGPS, as well as assistance to various departments throughout the university. This position will also assist with the planning, execution and communication related to SGPS projects and events.

Responsibilities/accountabilities:

• Supports strategic communications planning at the SGPS and with Faculties to support recruitment and marketing
• Informed by guiding principles and strategic context, the incumbent provides input into, and ensures delivery of, the SGPS recruitment and communications plans.
• Develops and maintains a targeted content marketing strategy that is an integral part of the recruitment plan by anchoring the online presence for the prospective student base
• Engages and collaborates with external partners on promoting graduate programs at Ontario Tech
• Creates, edits, and delivers communications for SGPS. This includes writing and editing of promotional and informational material (e.g. emails, viewbooks, letters, newsletters, brochures, fact sheets, targeted mail, forms and publications) in various formats (print, digital, MyCampus, CMS, and social media).
• Responsible for the SGPS website, including content, organization and messaging. This position will also provide support to other CMS contributors within SGPS.
• Works with Faculties to develop and maintain program postcards and other recruitment materials
• Identifies potential partners, funding sources, and markets, tailoring a marcom strategy to support growth and relationship-building
• Supports partnerships with Indigenous communities to establish pathways to graduate programs
• Utilizes online tools (HubSpot, Hootsuite, etc.) to deliver dynamic communications to recruit both domestic and international graduate students.
• Develops and maintains a targeted content marketing strategy that is an integral part of the recruitment plan by anchoring the online presence for the prospective student base. This includes, but is not limited to, maintaining lists of prospective students and applicants, creating landing pages, managing event registration forms, integration of CRM on relevant webpages and datamining online analytics.
• Assists with tracking and archiving all communications, researching trends and using data to support future communication initiatives.
• Represent SGPS in-person at university events, including but not limited to: Open House(s), Ontario Universities Fairs, Graduate Reception and others as required.
• Monitor communications-related expenses for the unit.
• Other related duties as determined by the SGPS manager.

Required Skills:

• Exceptional writing ability, including the ability to be creative and write in a variety of styles (e.g. straight news, promotional, advertising, human interest, etc.) on tight deadlines
• Superior organizational/multi-tasking and problem-solving skills
• Strong research, interviewing, fact-checking and proofreading skills
• Solid grasp of CP style
• Excellent understanding of media relations practices
• Demonstrated oral and written communication skills with an emphasis on presentation to various stakeholders
• Ability to develop and execute projects, including the ability to adapt to changing priorities
• Client-centric and thorough understanding of target audience expectations
• Ability to work effectively and professionally with people at all levels both inside and outside of the university
• Exceptional initiative and ability to work independently with minimal direction but also participate in a collaborative team environment
• Proficiency in using advanced features associated with the current versions of all Microsoft Office programs is required
• Flexibility to work irregular hours and/or days as required to meet objectives and/or attend events
• Strong technical and multimedia skills

Required Education:

• Completion of a Formal Post-Secondary/College/University Program of Three Academic Years in Communications, Journalism, Public Relations, English or related field

• Verification of Academic credentials may be required

Required Experience:

• Over 3 years and including 5 years
• Experience with client relationship management programs and branded social media in multiple platforms
• Experience with content management systems
• Knowledge of the graduate post-secondary education system preferred

How to Apply:

Interested candidates should submit in electronic format a covering letter and their resume. Applications will be accepted until January 29, 2024 or until a suitable candidate is found. We appreciate all applications received; however, only those candidates selected for an interview will be contacted.

This position falls within the bargaining unit represented by the Ontario Public Service Employees Union (OPSEU) and will be subject to the terms and conditions of the collective agreement between the university and the OPSEU. To the extent that policies are not included in the collective agreement, employment will also be governed by the university\'s policies which may also be found on our website and which may be amended from time-to-time.

Ontario Tech University is actively committed to equity, diversity, inclusion, indigenization and decolonization (EDIID), and welcomes applications from all qualified candidates, while especially encouraging applications from First Nations, Metis, Inuit peoples, Indigenous peoples of North America, racialized persons, persons with disabilities, and those who identify as women and/or 2SLGBTQ+. All qualified candidates are encouraged to apply; however, Canadian citizens, permanent residents and Indigenous Peoples in Canada will be given priority.

Ontario Tech University respects people\'s different needs and therefore will take all reasonable steps to ensure accommodation for applicants where appropriate. The University is also committed to ensuring that confidentiality is maintained throughout all aspects of the recruitment cycle.

If you require accommodation, please contact , Health and Disability Management Specialist. For more information about the universities policies for accommodating employees with disabilities please review the university\'s

The university acknowledges the lands and people of the Mississaugas of Scugog Island First Nation which is covered under the Williams Treaties. We are situated on the Traditional Territory of the Mississaugas, a branch of the greater Anishinaabeg Nation which includes Algonquin, Ojibway, Odawa and Pottawatomi.

Job Location: Oshawa, Ontario, Canada

Expected Start Date: 2/19/2024

Expected End Date: 2/14/2025

Ontario Tech University