Job Description

Probation/Trial Period: 910 working hours or six (6) months, whichever occurs firstHours: 35 hours per weekFunding: BudgetStart Date: As soon as possibleLocation: Winnipeg, MBJob Type: ContinuingStatus: ExistingDate Posted: 05/30/2024Closing Date: 06/09/2024Salary Range: $49,194.60 - $68,213.60The PACE department provides education and training for adult learners during the day and evening in a wide variety of part-time and full-time program areas using delivery methods of live in-person, live online and online (asynchronous). Topics span a wide area, including management studies, human resources, project management, supply chain, information technology, marketing, and executive and corporate training.The Digital Marketing and Communications Coordinator is a full-time continuing position. The successful candidate will play a crucial role in promoting PACEs activities and maintaining a strong online presence. They will contribute to marketing and communications efforts through planning, data management, online reputation management, and performance tracking. This position plays a pivotal part in building strong relationships with stakeholders to ensure marketing is executed effectively and PACEs recruitment efforts are successful.Responsibilities:

• Create, monitor, and coordinate activities on social media platforms.
• Update and maintain online student success profiles.
• Capture photos and videos for use on various media channels.
• Edit/enhance photos and create basic graphics for social media and print media.
• Research, write, and edit articles, web content, and other promotional materials.
• Edit web pages using the content management system (CMS).
• Coordinate internally and externally created print materials to ensure alignment with branding and messaging.
• Regularly update and maintain inventory levels of marketing materials.
• Support international travel marketing requirements and distribution of materials.
• Conduct research and make recommendations on social media usage, best practices, and integration with marketing and communications activities.
• Implement strategies and tactics outlined in the strategic marketing plan, responding to reviews, and actively engaging with the online community, to enhance PACEs online reputation.
• Electronically track media coverage related to the organization, compiling data and insights for evaluation and reporting.
• Gather and analyze website usage rates using Google Analytics to assess online performance.
• Report on the progress of both short and long-range marketing goals, providing regular updates and insights to stakeholders.
• Build and nurture relationships with key internal and external stakeholders, fostering a collaborative approach to executing marketing initiatives.
• Supports student surveys using electronic survey software(s).

Qualifications:

• University degree/diploma or college diploma, preferably related to marketing, public relations, or communications.
• Specialized training in electronic media communications and website management/development.
• 1 to 3 years experience in a professional writing or content creation capacity (journalism, advertising, marketing, public relations).
• 1 to 3 years experience working with various social media platforms, including Instagram, Facebook, YouTube, WordPress, and LinkedIn in a professional setting.
• 1 to 3 years experience with photography and/or videography in a professional setting
• Experience in implementing social media strategies, managing social media advertising campaigns, email marketing (Pardot, MailChimp), CRM (Salesforce), SurveyMonkey, and Google Analytics.
• Excellent written and oral communication skills.
• Demonstrated working knowledge of layout, design, and branding best practices.
• A good working knowledge of the university environment is an asset.
• Proficient with Adobe Photoshop and Adobe Acrobat; proficiency with Adobe Creative Suite is an asset.
• Highly comfortable with using and learning about technology, including software applications, digital/online tools, photo/video/multi-media equipment, computers.
• Must be able to work effectively with internal and external stakeholders.
• Knowledge of and sensitivity to the issues and experiences of adult students from diverse cultural backgrounds.
• Knowledge of University of Winnipeg, PACE Professional Studies area an asset.
• Ability to work well under pressure, manage tight deadlines and frequent interruptions, and prioritize work assignments to meet fast turnover timelines.
• Excellent time management skills with ability to work on multiple projects simultaneously.
• Demonstrated organizational skills and meticulous attention to detail.
• Strong client service and relationship building skills.

An equivalent combination of education, experience, skills, knowledge and abilities may be considered.Condition(s) of Employment:

• Must be legally entitled to work in Canada.
• Ability to work flexible hours when required.

The salary range for this position will be from $49,194.60 to $68,213.60 annually.Note: The work described in this posting will be conducted in-person, with an opportunity to apply for Remote Work for up to two (2) days per week.The University of Winnipeg is committed to equity, diversity and inclusion and recognizes that a diverse staff and faculty benefits and enriches the work, learning and research environments, and is essential to academic and institutional excellence. We welcome applications from all qualified individuals and encourage women, racialized persons, Indigenous persons, persons with disabilities, and 2SLGBTQ+ persons to confidentially self-identify at time of application.The University of Winnipeg is committed to ensuring employment opportunities are accessible for all applicants. If you require accommodation supports during the recruitment process, please contact human_resources@uwinnipeg.ca.The personal information of applicants is collected under the authority of the University of Winnipeg Act and 36(1)(b) of the Freedom of Information and Protection of Privacy Act. All personal information collected via the recruitment process is used to assess the applicants suitability, eligibility, and qualifications for employment, and to otherwise support recruitment activities. This information will be provided to participating members of the recruitment process. Questions regarding the collection of your personal information may be directed to the Director, HR Services, 515 Portage Avenue, Winnipeg, MB, R3B 2E9 or human_resources@uwinnipeg.ca.

University of Winnipeg