Job Description

Covenant House helps youth ignite their potential and reclaim their lives. As Canada's largest agency serving youth who are homeless, trafficked or at risk, we offer the widest range of 24-7 services to more than 300 young people each day.

As a national leader, we educate and advocate for long-term change to improve the lives of vulnerable youth. More than a place to stay, we provide life-changing care with unconditional love and respect. We offer housing options, health and well-being support, training and skills development, and ongoing care once youth move into the community.

As a primary self-funded agency we raise 75% of our $40 million annual operating budget.

Since 1982, Covenant House has supported more than 95,000 young people.

View Our Culture:

Purpose of Position:

To serve as the department's expert in digital fundraising, working across the department to develop and integrate digital strategies, best practices, and tactics to increase online revenue while boosting donor/participant acquisition and retention.

Staffing- 25%

• Strengthen and develop the digital team capabilities; ensure best in class digital fundraising presence for the organization.
• Develop annual performance and development plans, provide ongoing coaching and feedback.
• Hire, train, and discipline staff as required.
• Delegate and monitor work to projects and goals.

Planning and Strategy Development- 30%

• Develop and ensure A/B testing strategy across digital channels to ensure continuous optimization of our digital properties.
• Develop and manage overall digital annual plan and fundraising budget.
• Lead integrated digital campaign planning based on analytics for the organization in support of fundraising strategy (direct response & events).
• Optimize and improve existing email list segmentation and ask strategies.
• Develop new fundraising strategies to drive online revenue, event participants, and increase conversion rate year over year.
• Develop a digital lead generation and conversion strategy to build our pipeline of potential donors/participants.
• Create donor/participant profiles and develop strategies to segment and target communications.
• Develop strategies to maximize our usage of Google Grants.

Execution - 30%

• Manage the development a media strategy, content, and creative assets.
• Coordinate with communications for story content and social media opportunities to enhance campaigns.
• Ensure alignment across online and offline direct response campaigns.
• Work with Communications to optimize the homepage, website and email assets and coordinate proper online implementation.
• Manage the optimization of online landing pages/donation pages, ensuring testing where required; ensure donation CTA assets are coded to track donor/prospect journey and conversion.
• Coordinate with Communications team to ensure website is regularly updated to align with all in-market fundraising campaigns (offline and online); testing campaign placement of campaign assets to improve conversion.

Reports & Analysis - 10%

• Monitor donor/participant behavior and conversions within digital channels.
• Monitor Google Ads and other sponsored listing campaigns and report on results.
• Analyze revenue results for symbolic and tribute giving and create strategies for further expansion.
• Provide oversight of Google Tag Manager including coordination and maintenance of tracking pixels, triggers, etc... and work with the media buying company to ensure that tags on ads work to ensure back-end reporting of results.
• Work with media vendor for supplementary reporting of digital advertising campaign.
• Create online revenue reports and identify patterns, trends, and opportunities.
• Ensure consistent and accurate email reporting including open rates, click through- analyse results and make recommendations to optimize.

Compliance and Best Practices - 5%

• Implement policies for regular list hygiene.
• Best practice and risk management as it relates to mass marketing, adhering to CASL/privacy legislation.
• Ensure ecommerce business of the organization is best practice as it relates to payment gateways, UNX, and device usage.
• Ensure web properties are following online fundraising best practices and are consistently optimized based on available data.

Experience

• 5 years experience in marketing and fundraising.
• Bachelor's degree, MBA preferred or comparable experience.
• Strong knowledge of Canada's Anti-spam Law (CASL) and privacy legislation.
• Experience developing strategy and implementing digital campaigns that use best practices for email fundraising and online advertising for eCampaigns such as SEM, social media advertising; mobile giving techniques and vendor management.
• Experience with Raiser's Edge and Engaging Networks an asset.
• Experience in working with multiple stakeholders, clients, vendors, and colleagues.
• Experience in Agile Methodology.

Competencies

• Analytical and Strategic
• Strategic thinking and organization skills
• Project management skills
• Superlative attention to detail
• Strong verbal and written communication skills
• Teamwork

Attributes

• Motivated
• Quick Learner
• Flexible
• Diplomatic and tactful
• Detail oriented
• Resourceful
• Team player
• Thorough

Interested applicants please submit your resume and cover letter by November 7, 2022. Only those selected to move forward in our hiring process will be contacted.

As an employer, Covenant House is committed to building an organization that reflects the diversity of our clients and the communities we serve. We encourage applications from qualified individuals who represent diverse communities. In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act and Covenant House Policies on Accommodation, a request for accommodation will be accepted as part of Covenant House recruitment process.

To ensure the safety of our staff, youth and volunteers, Covenant House Toronto has implemented a mandatory COVID 19 Vaccination Policy in compliance with the City of Toronto. In accordance with the Ontario Human Rights Code, exemptions will only be granted to individuals based on applicable medical/religious grounds

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