Job Description

FOUNDATION POSTING | TEMPORARY FULL TIME | DIGITAL DATA ANALYSTJob ID: 2024-37963Position TItle: Digital Data AnalystStatus: Temporary Full-Time (1 Year Contract)Work Location: Hybrid work at Trillium Health Partners Foundation office at 2085 Hurontario Street, Missisauga, with occasional work at hospital siyes- Mississauga, Credit Valley Hospital, and Queensway Health Centre sites.Post Date: June 19th, 2024Closing Date: July 31st, 2024At Trillium Health Partners Foundation (THPF), we envision a future where health care transcends expectations and every member of the community has access to the care they need, when they need it the most.Our vision is bold: build a new kind of health care for a healthier community.We are the driving force behind Trillium Health Partners. Our team is raising money for the hospital so that millions of patients in the West GTA and surrounding communities have access to the care they need. Trillium Health Partners is comprised of Credit Valley Hospital, Mississauga Hospital and Queensway Health Centre and is one of the largest community-based, academically affiliated acute care facilities in Canada serving one of the fastest growing populations in the country. Trillium Health Partners is a teaching hospital affiliated with the University of Toronto and home to the Institute for Better Health, the hospital\xe2\x80\x99s research, and innovation engine. It is also the regional specialist for over 14 programs such as cardiac, cancer, stroke, neurology, mental health and so much more. Our doctors and nurses partner with your local hospital to offer highly complex care.Our 40+ member team is comprised of exceptional talent, with diverse backgrounds and expertise dedicated to raising the crucial funds needed to address the highest priority needs of our hospital.We operate with respect, collaboration and a drive for excellence and have already made a massive impact! Our fundraising milestones include securing the largest donation ever made to a hospital in Canada by Peter Gilgan and the Peter Gilgan Foundation of $105 million to help build the future home of The Peter Gilgan Mississauga Hospital. We also secured the largest corporate match by Orlando Corporation of $75 million to support development of the new hospital, mental health and research and innovation.While we love setting records, we are hungry for more and need your help getting there.Join us to help revolutionize the future of health care in the West GTA.The RoleThe Digital Data Analyst will develop predictive models to anticipate future outcomes and opportunities for the foundation, conducting in-depth analysis of online digital datasets to uncover actionable insights, and communicating findings in clear and concise ways to facilitate informed decision-making with internal stakeholders.PRIMARY RESPONSIBILITIES

• Assist in measuring the effectiveness of marketing campaigns and initiatives, including customer engagement, acquisition, and conversion rates.
• Collaborate with users to design and implement effective measurement strategies, ensuring that key performance indicators (KPIs) align with business objectives and provide actionable insight.
• Conduct research and competitive analysis to benchmark performance and identify best practices across our various programs.
• Collect data from various digital sources and aggregate to create comprehensive datasets for analysis.
• Implement automated data collection processes using tools such as web scraping scripts or API integrations to streamline data retrieval.
• Establish data pipelines and ETL (Extract, Transform, Load) workflows to efficiently aggregate and process large volumes of digital data.
• Utilize statistical techniques, machine learning algorithms, and data visualization tools to analyse digital data to identify trends, patterns, and correlations within the data to inform decision-making and drive strategic initiatives.
• Conduct segmentation analysis to identify distinct donor segments and work with MarCom to tailor marketing strategies or product offerings accordingly.
• Provide actionable recommendations based on data analysis to drive informed decision-making and strategic initiatives, emphasizing the interpretation of insights to guide organizational goals.
• Evaluate the performance of digital platforms, campaigns, and initiatives based on key metrics and KPIs.
• Conduct A/B testing experiments to evaluate the effectiveness of different website designs, content layouts, or marketing messages.
• Ensure the accuracy, reliability, and integrity of digital data through rigorous data cleansing, validation, and quality assurance processes.
• Adhere to best practices for data governance and compliance with data privacy regulations to protect sensitive information.
• Implement data monitoring and alerting systems to detect anomalies or deviations in digital data patterns in real-time.
• Develop and enforce digital data quality standards and protocols across the organization to ensure consistency and reliability in digital data analysis processes.
• Facilitate data-driven discussions and workshops to empower stakeholders with insights and foster a culture of data literacy within the organization.

QUALIFICATIONS

• 1-3 years of experience in a data analyst or equivalent in data science, statistics, marketing, or a related field.
• Diploma in related discipline
• Proficiency in Google Analytics for web analytics, as well as familiarity with other digital platforms such as social media analytics tools, advertising platforms, and customer relationship management system
• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.
• Good communication and presentation skills with the ability to convey technical concepts to non-technical stakeholders.
• Demonstrated ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Ability to manage multiple projects with attention to detail and accuracy.

TECHNICAL SKILLS

• Proven experience in developing measurement and analytics solutions using Google Analytics.
• An understanding of SEO, and familiar with tracking and tagging capabilities to deliver journey and conversion measurement.
• A strong understanding of Google ads ecosystem (Paid Search/SEM, Display Advertising, YouTube, Shopping, etc)
• A strong understanding of Paid Social (Facebook/Instagram, LinkedIn and other platforms including TikTok.)
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Experience building effective dashboards in Power BI, or other data visualization technology (e.g. Tableau).
• Demonstrated success in leveraging insight from multiple sources to help drive business planning and strategy.
• Strong proficiency with Microsoft Office suite (PowerPoint, Excel, Word, and Teams)

Work Environment

• Hybrid work schedule with 1 day in the office per week.
• Valid driver\xe2\x80\x99s license and access to a reliable vehicle an asset.

To pursue this career opportunity, please visit our website:Internal Candidates who believe they possess the necessary qualifications and experience for this position and who have been in their current position for at least six (6) months are encouraged to apply.Candidates are selected on the basis of their skill, ability, experience and qualifications.Where these factors are relatively equal seniority shall govern providing the successful applicant.Trillium Health Partners\xe2\x80\x99 (THP) is an equal opportunity employer who values the importance of antiracism work and is committed to integrating antiracism, diversity, equity and inclusion best practices throughout THP operations, policies and culture. Therefore, we ask that even if you do not see yourself fully reflected in every job requirement listed on this posting, we still encourage you to reach out and apply. Research has shown that candidates from underrepresented groups often only apply when they feel 100% qualified. We encourage all applicants who are members of groups that have been marginalized on any grounds enumerated under the Ontario Human Rights Code based on race, gender identity or expression, sex, sexual orientation, disability, political belief, religion, marital or family status, age, and/or status as a First Nations, M\xc3\xa9tis or Inuk/Inuit person to consider this opportunity.In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code Trillium Health Partners will provide accommodations throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment and selection process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.All personal information is collected under the authority of the Freedom of Information and Protection of Privacy Act.Trillium Health Partners is identified under the French Language Services Act.We thank all those who apply but only those selected for further consideration will be contacted.

Trillium Health Partners