Job Description

About Us:

Our team is behind some of Canada's most recognized rental marketplaces, including Rentals.ca, Rentboard.ca, RentFaster.ca, RentCanada.com, and Louer.ca. Our mission is to make renting easier for millions of Canadians by connecting them with the right home, faster.

About the Role:

We're looking for a Digital Advertising Manager to lead our Google Search & Display, Facebook Ads, and programmatic campaigns (via DSPs like Criteo, StackAdapt, etc.). This role is both strategic and hands-on--you will manage budgets, A/B test audiences, optimize campaigns, and drive performance improvements.

The ideal candidate is highly analytical, comfortable working with data, and has proven expertise in Google Ads & Facebook Ads. In addition to direct performance marketing (e.g., lead generation, conversions), you should have experience running brand-building campaigns and measuring their impact on brand awareness and customer engagement.

If you also have experience with programmatic advertising, copywriting, or basic creative design, that's a huge asset!

Key Responsibilities:

Campaign Strategy & Execution

Plan, launch, and optimize paid media campaigns across Google Search & Display, Facebook/Instagram Ads, and programmatic DSPs (Criteo, StackAdapt, etc.) Develop audience targeting strategies to drive both performance-based conversions and brand awareness Implement A/B tests on audiences, creative, messaging, and landing pages

Brand Awareness & Measurement

Plan and execute brand-focused advertising strategies that increase visibility and engagement Measure the impact of upper-funnel campaigns using brand lift studies, reach metrics, and survey-based insights Track impressions, engagement, brand recall, and sentiment alongside performance KPIs

Optimization & Performance Analysis

Continuously monitor, optimize, and scale campaigns based on ROAS, CPA, CTR, and conversion data Conduct deep analysis using Google Analytics, Looker Studio, and platform-specific dashboards Provide data-driven insights and proactively adjust strategies for better performance

Programmatic & Display Advertising

Manage and optimize programmatic buys across various DSPs (e.g., Criteo, StackAdapt, The Trade Desk) Ensure proper tracking and attribution for multi-channel campaigns

Reporting & Collaboration

Create and present performance reports to leadership, with actionable insights Work closely with designers & content teams to improve ad creative and landing pages Stay up to date with new ad platform updates, privacy regulations, and industry best practices

Essential Skills, Abilities & Qualifications:

3-7 years experience in digital advertising with a strong focus on Google Ads & Facebook Ads Experience with both performance-driven (lead gen, conversions) and brand-building campaigns Strong analytical mindset with proven experience in campaign optimization & A/B testing Familiarity with brand lift studies, upper-funnel measurement strategies, and survey-based awareness tracking Experience in consumer-focused marketing (e.g., eCommerce, lead generation, or large-brand digital advertising) Familiarity with Google Suite, Google Analytics, Looker Studio, and programmatic DSPs Strong verbal & written communication skills

Additional Preferred Qualifications:

Experience setting KPI targets and defining performance benchmarks Ability to write ad copy & headlines that convert Familiarity with basic ad design tools (Canva, Photoshop, Figma, etc.)

Rentsync is an equal opportunity employer. If you are selected to participate in the interview process and require unique accommodations, please don't hesitate to let us know.

Successful candidates may be required to complete a criminal background check in the final phase of the interview process.