Job Description

DIGITAL ADVERTISING SPECIALIST

Do you have a long history and proven track record of ROI in delivering successful Google and Meta Advertising campaigns for clinics in the health/wellness/beauty industries?

Do you understand not just the execution, but the strategy, analytics, insights, optimizations and reporting behind successful digital advertising campaigns, like the back of your hand?

Can you speak with authority on all things digital advertising?

Cultivate is looking for an experienced

Digital Advertising Specialist

to fill a key role within our growing marketing agency. You will be responsible for developing and delivering ROI-driven digital marketing strategies; building, optimizing and reporting on

digital advertising campaigns on Google Adwords and Facebook/Instagram

for a portfolio of diverse clients operating beauty/wellness clinics across Canada and the US; pulling and mining the data/analytics for impactful insights; and connecting those campaign insights back to lead generation, lead conversion and lead nurturing tactics and optimization.

At Cultivate, Digital Advertising Specialists know they are responsible for client success. You will deliver exceptional campaign results that will directly impact and grow the revenue of a client's business.

A typical day for a Digital Advertising Manager could involve any of these tasks:

Build, execute and optimize client advertising campaigns from beginning to end. Test, refine, and scale for iterative improvements. Identify what content is required for a successful campaign, and collaborate in its creation with account managers and our design/copywriting teams. Monitor, track and report on data-driven insights in weekly/monthly meetings with clients, along with recommendations on how you intend to improve metrics. Be responsible for staying well informed on industry trends, and seeking out new opportunities to experiment, A/B test and seek out effective messaging, audiences, segments and channels. Propose new and improved lead gen ideas. Perform keyword and paid search research. Evaluate and audit active/past campaigns. Participate in internal strategy meetings. Building PPC campaign proposals and presenting to clients alongside account managers. Contribute to creating and building out agency processes.

REQUIRED SKILLS & EXPERIENCE

4+ years of deep expertise and verifiable results/case studies in personally building and delivering flawless lead generation campaigns in Google and Facebook/Instagram advertising platforms. Excellent understanding of Google Analytics/GTM, Meta Pixel, and data tracking setup to accurately track conversions. The ability to think creatively and strategically while using data to inform decision making and optimization opportunities to grow ROI on campaigns over time. Capable of instilling confidence with clients - stellar communication skills. Excellent organization, time management, and project management skills with ability to multi-task and support multiple brands. A strong sense of accountability, and motivation to be a part of a growing organization where you can make a positive impact.

WHY YOU WANT THIS JOB

Flex days, Sick days, and Bonus non-stat holidays One-on-one mentorship and career/personal development opportunities Access to conferences and workshops Referral commissions and bonuses Free on-site parking The opportunity to grow with us, evolve our vision, and impact our culture Cultivate is owned by heart-led leaders with purpose, compassion and intention applied to how we run our business

ABOUT CULTIVATE MARKETING

Every single day we apply our driving purpose of Empowering Potential to the work we do and how we choose to show up in the world. Our culture reflects our values and our genuine desire to use our unique talents in the service of empowering people and organizations. We look for passionate individuals who are results-focused and conscious of their influence on the world and those around them. We are a small but growing team and you will have the opportunity to help shape our trajectory and be part of a group who is proud to have made a significant impact on the companies we work with.

Job Types: Full-time, Permanent

Pay: $70,000.00-$90,000.00 per year

Benefits:

Casual dress Company events Dental care Extended health care On-site parking Paid time off
Flexible language requirement:

French not required
Schedule:

Monday to Friday
Experience:

Meta Advertising: 4 years (required) Google Adwords: 4 years (required)
Location:

Calgary, AB (required)
Work Location: In person

Application deadline: 2022-10-18