Job Description

About Us:

Marsim Auto Group is a dynamic and growing automotive group representing leading automotive brands across the GTA. We're committed to delivering exceptional customer experiences both in-store and online. As we continue to expand our reach, we're looking for a skilled

Digital Marketing Specialist

to lead the marketing efforts for our

Parts & Service

departments across our dealerships.

Position Summary:

The Digital Marketing Specialist - Parts & Service is responsible for creating, executing, and optimizing marketing strategies that promote service and parts operations across all Marsim Auto Group dealerships. This role blends creative content creation with data-driven performance analysis to drive online engagement, increase service bookings, and grow parts sales

Key Responsibilities:

Digital Campaigns & Content

Plan and execute targeted digital marketing campaigns across social media, email, website, and paid advertising channels (Google Ads, Meta). Create and manage content calendars tailored to service and parts promotions. Collaborate with internal teams and designers to develop engaging creative assets (ads, reels, banners, in-store visuals)

Website & Shopify Management

Maintain and update dealership websites and Shopify product pages (preferred). Upload and manage service specials, promotions, and automotive parts listings with accurate descriptions and imagery.

SEO/SEM & Analytics

Manage SEO/SEM efforts to improve organic reach and paid campaign ROI. Monitor website and campaign performance using Google Analytics, Search Console, and other tools; provide regular reports with actionable insights.

Photo & Video Content Creation

Capture and edit high-quality photos and videos, particularly of vehicle parts, technician services, and shop operations. Produce service-focused video content (e.g. how-tos, promotional features, customer testimonials).

Events & Community Engagement

Support service-focused events and dealership promotions (e.g. service clinics, tire sales, internal events, sales events). Assist in organizing local marketing activations, fundraisers, and outreach initiatives (preferred but not mandatory).

Public Relations & Internal Communications

Draft press releases, service blog articles, and monthly newsletters. Oversee in-store signage (POP/digital displays) and manage communication with local media when required.

Qualifications:

2+ years of experience in digital marketing, preferably within the automotive industry Strong understanding of SEO/SEM, social media platforms, and email marketing tools (e.g. Constant Contact) Experience with Shopify (preferred), CMS platforms, and uploading product imagery/descriptions Proficient in Adobe Creative Suite, Canva, or similar tools for graphic and video content creation Skilled in video shooting/editing, especially automotive-focused content Photography experience--particularly with parts, service bays, and vehicles Excellent written and verbal communication skills Bachelor's degree in Marketing, Communications, Media, or related field OMVIC License (or willing to obtain)

Why Join Marsim Auto Group?

Fast-growing and innovative auto group Collaborative Staff events, community involvement, and a supportive team environment

To Apply:

Please submit your resume, portfolio (if available), and a brief cover letter outlining your relevant experience.

Job Type: Full-time

Benefits:

Dental care Extended health care Paid time off
Schedule:

Monday to Friday Weekends as needed
Experience:

Digital Marketing : 2 years (required)
Work Location: In person