Job Description

Position DetailsPosition InformationPosition Title Digital Marketing Specialist
Posting Number 02236SA
Location New Westminster/Coquitlam Campus
Grade or Pay Level A - Pay Band 14
Salary Range $58,671 annually (with wage increments to a max of $65,636 annually, which includes a special allowance of $2,000 per annum). Salary and wage increments are in accordance with the Collective Agreement.
Position Type Support Staff - Regular
Posting Type Internal/External
Regular/Temporary Regular
Employment Type Full-Time
Posting Category Staff
Start Date 07/29/2024
End Date
Day of the Week Mondays to Fridays
Shift 7:30am/9:30am to 3:30pm/5:30pm
Work ArrangementsThis regular full-time (35 hours per week) position is available starting July 29, 2024. Regular hours of work are Monday to Friday, flexible shift times ranging between 7:30am to 5:30pm. Shift days and times may change depending on the Department\'s need. Occasional evening and/or weekend work may be required. The position is located at the New Westminster campus; however, successful candidate must be available for occasional work at the Coquitlam campus. Douglas College is committed to supporting a healthy work/life balance for employees. A modified/flexible schedule and/or hybrid work from home arrangement may be considered, subject to the terms of the College\'s Work From Home Policy.
What Douglas OffersDO what you love. Be good at it. That\'s how Douglas College defines a great career. It\'s a philosophy that resonates through our classrooms, our offices and our boardrooms. It inspires our students and drives us to make Douglas College one of BC\'s Top Employers. We love what we do. And we\'re looking for passionate, motivated people to join us in making one of Canada\'s best colleges even better.
The RoleReporting to the Digital Marketing Strategist, the Digital Marketing Specialist supports the Marketing and Digital Experience teams with the execution and maintenance of digital marketing email and paid campaigns, web writing style, proofreading and editing, as well as customer relationship management (CRM) and content management systems (CMS) training and administration.The position is responsible for building, maintaining and administering web writing style, Drupal CMS and Salesforce TargetX CRM training, as needed, as well as supporting the development, execution, maintenance and measurement of the College\'s digital marketing campaigns.
Responsibilities1. Supports Digital Marketing Strategist to develop creative concepts that inspire our audiences, supports marketing strategy, builds brand awareness and drives interest for student recruitment including the execution and maintenance of digital marketing paid and email campaigns.a. Create high-conversion landing pages in conjunction with the UI/UX Designer using Unbounce, Drupal or similar, including multiple versions for A/B testing;b. Build, maintain and measure multiple marketing campaigns and associated KPIs simultaneously using Google and Meta products such as Google Ads and Analytics, Facebook and Instagram;c. Set and maintain standards for digital traffic tracking;d. Creates or adjusts creative assets using design software such as Adobe Creative Suite;e. Build, deploy, track, optimize and measure conversion centered email campaigns using the College\'s CRM,f. Liaise with vendors as required and under the guidance of the Digital Marketing Strategist and Media Strategist and Buyer;g. Maintain confidentiality when supporting marketing projects pertaining to budget, new program or policy development;h. Proofread and edit copy for College style to ensure consistency.2. Optimizes use of College CRM and uncovers and implements keyword-based content opportunities.a. Using Search Engine Optimization (SEO) knowledge and tools such as Semrush, assess and implement content strategy recommendations based on content inventories, current state analysis, site audits, competitive assessments, user testing and metrics under the guidance of the Digital Marketing Strategist;b. Plan, create, add and maintain digital content for landing pages, websites, applications and other digital properties;c. Perform SEO keyword research, including discovery and expansion of keyword opportunities in order to increase traffic on College landing pages, websites, applications and other digital properties;d. Collaborate with and advise the UI/UX designer to keep content a priority through every step of the discovery and design process;e. Continually learn new techniques and best practices to keep current in web content strategy, usability, and accessibility fields;f. Continually explore CRM, uncovering new opportunities to market to prospective students, more effectively utilizing data, suggesting and implementing integrations and applying email marketing best practices and learnings;g. Continually researches and evaluates new digital advertising opportunities, and keeps up-to-date with changes to existing channels.3. Document CRM and CMS processes, benchmarks and best practices and provide CRM and CMS guidance for the College community.
a. Research, write and maintain all training documentation and resources including best practice one-pagers, checklists, dashboards and tracking measurements and report on metrics on a regular basis;
b. Produce, share and utilize templates to standardize work processes and create efficiencies;
c. Provide guidance on content for landing pages, websites, applications and other digital properties as needed;
d. Develop, maintain, and enforce content style guidelines for landing pages, websites, applications and other digital properties as needed.4. Performs other duties as assigned.
To Be Successful in this Role You Will Need

• Completion of a four-year bachelor\'s degree in a marketing-related field and three years\' related experience in a marketing environment, or a related field from a recognized post-secondary educational institution, as well as a minimum of three years\' of directly related work experience;
• An equivalent combination of education, training and experience may be considered.
• Working knowledge of the English language (written and verbal) with specific strengths in spelling, grammar, punctuation, editing and writing skills.
• Demonstrated knowledge of and experience with current SEO best practices and keyword research techniques.
• Demonstrated project management skills and ability to handle an elevated level of pressure to meet deadlines for multiple projects and wide variety of projects.
• Familiarity with usability and user research methodologies.
• Experience using a CMS and CRM, preferably Drupal and Salesforce. Experience interpreting data from Google Analytics, and other software analytics and recommending optimizations based on analysis.
• Demonstrated attention to detail and concern for accuracy.
• Google, Meta and other digital certifications are considered an asset.
• Experience with Adobe Creative Suite considered an asset.

Link to Full Position Profile
Equity StatementDouglas College is committed to fostering a diverse, inclusive and equitable learning and working environment. In support of this journey, we welcome all people to apply, including people from groups that are experiencing inequity, including, but not limited, to Indigenous Peoples, racialized or persons of colour, persons with mental or physical disabilities, persons who identify as women, and/or persons of marginalized sexual orientations, gender identities and expressions, and persons of all faith identities, age, marital status, and parental status.
Needs a Criminal Records Check NoPosting Detail InformationOpen Date 07/04/2024
Close Date 07/10/2024
Open Until Filled No
Special Instructions to ApplicantInterested applicants must submit their application and all required documents online on the Douglas College Career Site www.douglascollegecareers.ca. Qualified internal applicants shall be given first consideration in filling the position. All internal applications must be received by July 10, 2024. Please ensure your resume clearly explains how you meet the required knowledge, skills and abilities of the position for which you are applying. All candidates selected for interview will need to bring original certificates and diplomas of educational credentials noted on their resume.
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