Job Description

Company Description

We are the Human Experience Company !

We know brands will only thrive if they anticipate people's desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings.

Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today's Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You\'ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.



If you tick one of these boxes, then we could have the role for you!

You're a successful graduate of a college or university marketing program looking to focus your career in data and analytics using best-in-class digital platforms

You're a numbers-driven and technically-competent individual, ready to hone your skills and make your move into the high demand area of digital analytics

You are a generalist media practitioner with a knack for numbers and you are capable of learning technical concepts, passionate about what this role has to offer.

This exciting role will give you breadth of experience across the digital analytics landscape. In this role you will be responsible for utilizing digital platforms and transforming vast data sets into actionable insights that inform targeting and optimization; specifically, connecting or extracting data, tracking, measuring, analyzing and optimizing digital media, for improved conversion and business performance.

You will be responsible for key tasks across three main areas:

Business intelligence and reporting: Ingesting disparate digital data sources across Paid, Owned and Earned Digital Media into a consolidated environment for tracking. Learn how to set up automated process for data extraction, via API, SFTP, SQL etc.; Extract, transform and load data for ingestion into business intelligence platforms; Learn how to build dashboards in business intelligence platforms. Build and deploy semi-automated Excel and PowerPoint digital reporting solutions such as campaign performance tracking. Provide the planning and buying teams with analysis, insights and data-informed recommendations from the aforementioned reporting areas; Opportunity to work across key business intelligence platforms for digital media, mainly Datorama.

Attribution modelling: Translate objectives into digital media measurement plans; Analyze and report on campaign performance through standardized ad-server attribution models; Learn how to build simplistic algorithmic attribution models and implement them; Work alongside data scientists to deploy more complex algorithmic attribution models; Make data-informed recommendations for optimizing digital media and content, in order to improve conversion volume and efficiency; Opportunity to work on key attribution platforms such as Google's Data-Driven Attribution model with Doubleclick, and proprietary Publicis Media platforms

Data Strategy: You will have the opportunity to translate campaign reporting and insights into actionable strategies. From implementation, you will report on these tactics to ensure data strategies meet and exceed client objectives and goals.



Qualifications

Graduate of University or College level media, marketing or advertising program

Technically component and capable of working with and learning new digital and tech platforms

Strong numerical and analytical skills

Demonstrated ability to convert data analysis into meaningful action for brands

Effective written and verbal communication skills

Ability to cope under pressure and deliver to tight deadlines autonomously.

Experience: Nice-to-haves

Experience with or strong knowledge of ad servers and web analytics platforms such as DoubleClick, Adobe Media Optimiser, Sizmek, Google Analytics or Adobe Omniture Site Catalyst

Familiarity with ad ops and adtech platforms

Working with syndicated data sources (Nielsen, comScore etc.)

Coding, such as VBA, SQL, C++, Python, Javascript

Competency with business intelligence and analytics software, such as Tableau

Knowledge of statistical concepts

Tertiary education.

Additional Information

Starcom is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Starcom, however, only those candidates selected for an interview will be contacted.

Publicis Groupe