Description
The Canadian Crop Protection (CP) Marketing Leader will lead a team of Portfolio Marketing Managers and Commercial Launch Specialists to develop and implement the strategy for our crop protection business in Canada. The CP Marketing Leader will be responsible for developing the five-year forecast and financial plan, delivery of our annual marketing strategies and financial plans. They will also be responsible for leading the Canadian Innovation Management process in collaboration with Regional and Global stakeholders to support our product development prioritization and launch planning in Canada. The incumbent will provide strategic guidance to the Local Product Concept Teams creating strategies, cross-functional alignment and implementation plans to deliver on our Corteva growth objectives, and manage our product lifecycles. In addition, the CP Marketing Leader will work with internal stakeholders, 3rd party suppliers & distributors to develop new product concepts &/or private brands to execute Corteva\'s Lifecyle management strategy.
As a member of the Marketing Team, the successful candidate will collaborate within the marketing team, Business Services, Sales Leaders, Sales Teams, Marketing Communications, Customer Experience and Key Accounts Team to build integrated strategies and tools to deliver the Corteva annual plan.
How will you help us grow? It matters to us, and it matters to you!
This role is responsible for advancing Corteva\'s Canadian CP 5-year and annual plan development and execution, in conjunction with the Commercial Unit leader, Marketing Director and Global Crop Leaders. Specifically:
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