Job Description

BMW Toronto is looking for a dynamic, creative Marketing Specialist to join the team! The Marketing Specialist will be an active member of a fast-paced, in-house marketing and communications team. The team is specifically responsible for creating and coordinating the production of marketing and sales materials for the Quinn Automotive Group. We thank all applicants for their interest however, only those under consideration will be contacted.

Job description

• Designing various marketing, communications, and promotional materials, including social media, flyers, advertisements, posters, in-store displays, and digital ads
• Develop marketing literature, ensuring valid, current, and accurate content (copywriting, editing, and proofreading)

• Keeping up-to-date with the latest product and brand information and applying it to various mediums
• Responsible for the maintenance and updating of multiple dealership websites (graphics and content)
• Responsible for the execution of Social Media updates aligned with strategy
• Assist in terms of logistics in organizing company events, sponsorships, and coordinating vehicle display launches
• Plan, design, and execute internal and external promotional materials such as Social Media, POS, display banners, flyers, direct mail, eNewsletters, eBlasts, and additional requests from the marketing manager or general manager
• Acquire content, write and design regular Social Media posts, eNewsletters, eBlasts, and blog posts
• Liaise with external suppliers, media companies, and media vendors
• Prepare press releases and event announcements
• Design advertising as well as negotiating and buying ad space in local media
• Monitor and measure the success of digital campaigns and website traffic
• Adhere to corporate brand guidelines and enforce brand image consistency
• Act as a liaison with Parts, Service, New Vehicles, and Pre-Owned managers about sales events, promotions, sponsorships, contests, communications, and Social Media post support

• Degree or certificate in Marketing, Advertising, Graphic Design, or related field with strong knowledge of marketing practices
• Social Media management experience
• Strong design portfolio or samples of creative work
• Strong communication and problem-solving skills with an ability to meet deadlines in a fast-paced, dynamic environment
• Proficiency in Adobe Creative Suite including Photoshop, Illustrator, and InDesign
• Excellent copywriting skills and ability to craft a message for a specific audience
• Ability to apply theories related to color schemes, use of space, text placement, usability, and visual flow
• Excellent time management and organizational skills
• Ensures high quality in the execution of all work
• Possess a keen eye for detail
• Proactive in bringing new ideas, strategies, and designs forward
• Photography and video experience is an asset

BMW