Job Description

Title: Marketing Specialist (Digital)Type: Part-Time or Full-TimeReports: Marketing ManagerLocation: Mississauga, ON, in-personIndustry: Not-for-profitCOMPANY PROFILEFounded in 2004, Jakes House is a Provincially and Federally funded Canadian charity with a mission to provide meaningful support to families living with autism across the country. Recognizing that more than any other single issue, families dealing with autism need a community, Jakes House is committed to growing a strong network of people who understand and care - a family, determined to provide tangible solutions at every stage of life.In addition to growing a caring, committed community, Jakes House offers a continuum of structured services to provide practical help today and lasting hope for tomorrow. Through four strategic offerings - social events for the whole family; mentoring programs for youth; employment opportunities for young adults; and housing for the aging population - Jakes House supports individuals on the spectrum throughout their entire lifespans.Through these events and services, as well as other strategic initiatives, Jakes House strives to empower individuals with autism; offer their caregivers support and respite; raise awareness; share resources; and build a caring community. Jakes House is dedicated to delivering assistance to those who need it right now, while also determined to establish a support system for future generations.The ideal candidate will be working with a dynamic, fast-growing organization, collaborating with a passionate, dedicated team.JOB OVERVIEWJakes House is looking for a creative Marketing Specialist with a Digital focus to contribute to our social media presence, digital content creation, and other marketing initiatives. The ideal candidate should be tech-savvy, proficient in various social media platforms (Facebook, Instagram, Twitter, LinkedIn), and possess strong communications, copywriting, blog writing, video editing, and digital marketing skills, including research, analysis and reporting.Responsibilities include maintaining community relations, developing marketing and communication materials to support recruitment, and enhancing engagement for our programs, events, and initiatives. The role will also involve supporting and participating in events as needed.The successful candidate will demonstrate excellent time-management and organizational skills, along with the ability to thrive in a fast-paced environment with multiple ongoing projects and tight deadlines. Teamwork, collaboration and a can-do spirit are essential.Jakes House strives to exemplify a friendly and supportive work environment that provides employees with a healthy work/life balance, in addition to promoting personal development and growth within the organization.RESPONSIBILITIESDigital Marketing

• Support website maintenance and development using WordPress and related plugins in accordance with brand standards.
• Copywrite and produce valuable and engaging content for the website.
• Create engaging and relevant content for various digital platforms, including social media, blogs, and email campaigns.
• Optimize content for search engines (SEO) and user experience to maximize reach and impact.
• Curate engaging visual content.
• Support copywriting and content creation, tagging, and conversion tracking.
• Manage marketing campaigns through MailChimp.
• Provide admin duties such as following up with quotes, coordinating meetings, and collecting information for branding/marketing.
• Managing a social media calendar and scheduling posts.
• Track and regularly report digital performance metrics for a variety of platforms (e.g., social media channels, Google Analytics)
• Summarize and report event/campaign outcomes to inform strategies for audience engagement.
• Researching new relevant trends in the industry to utilize in marketing promotions.
• Brainstorm with team members to develop new content ideas.
• Provide editorial, creative, and technical support to team members.
• Maintain relations with the community
• Create marketing and communications materials to support and enhance recruitment and engagement for our programs, events and initiatives.
• Support & Attend events as required

REQUIRED SKILLS AND EDUCATION

• A university degree or college diploma in digital marketing, advertising, communications or a related field.
• Excellent copywriting, written, and verbal communication skills require.
• Ability to analyze and interpret social media statistics and website updates.
• Existing knowledge of Mailchimp, WordPress, and JotForm is required.
• Editing experience using Canva, photoshop, or illustrator required.
• Excellent command of Microsoft Office (MS Word, Excel, PowerPoint, and Outlook). Experience with Microsoft SharePoint is an asset.
• Excellent communications skills with the ability to build and maintain positive working relationships with members of the community, and volunteers.
• High attention to detail and ability to multi-task.
• High level of flexibility and responsiveness.
• Knowledge of search engine optimization, email marketing, lead generation, and other digital marketing methods considered an asset.
• Critical thinking skills and the ability to independently move projects forward
• Teamwork, collaboration and can-do spirit, required

Ideal Candidates(Culture Fit)

• Self-starter, proactive, takes initiative, resourceful, bootstrap mentality, go-getter.
• Innovative, entrepreneurial, dynamic, creative, collaborative.
• Adaptable, resilient, can switch gears and hats quickly, thrives in fast-growing / fast-moving environments.
• Positive, energetic, enthusiastic, passionate.
• Committed, disciplined.
• Compassionate, caring, understanding, genuine, strong \'family values

Jakes House is an equal opportunity employer. We do not discriminate on the basis of race, colour, religion, marital status, age, national origin, physical or mental disability, medical condition, gender, sexual orientation, gender identity, or any other status protected by law. We celebrate diversity and are committed to creating inclusive working environments for all employees.Job Types: Full-time, Part-timeSchedule:

• 8 hour shift

Work Location: In person