Scholar's Choice is the largest supplier of educational toys and teaching materials for parents, teachers, early childhood educators, schools and childcare centres in Canada.
Our vision
is to give every child a reason to love learning so they can achieve their hopes and dreams. You can see that we have a big vision and
our core values
that support us in our day to day actions as part of our company culture:
Commitment to Excellence
Respectful of Everyone
Integrity
Passionate
Humble & Gracious
We are currently seeking a creative and dynamic Creative and Marketing Support Specialist to join our Marketing team at our head office in London, ON. If you feel this is something that you want to be a part of, go ahead and apply for this position .
Job Summary
The Creative & Marketing Support Specialist, under the direction of the Marketing Coordinator, will be involved in all areas of marketing within the Marketing Department. This individual will be responsible for all creative content, including digital and print catalogues, retail signage, website and social media graphics, internal and external communications, ad creative, and more. This individual will be involved in the collection and analysis of data for market research, offer feedback in the development of advertising campaigns, and create high value content. This role will also be responsible for supporting SEO, keyword database, and website initiatives.
The Marketing Support Specialist must be able to work effectively in an individual and team environment, align with our core values and understand and embrace our vision and mission.
Competencies
Adaptability
Attention to Detail
Analytical
Client/Customer Focus
Communication
Cultural Sensitivity
Innovative
Organization
Problem Solving
Professionalism
Strategic Thinking
Time Management
Job Responsibilities
Design creative content for digital and print use, including retail signage, website graphics, and catalogues
Assist in the creation of targeted national media campaigns and promotions
Develop and execute digital strategies and marketing campaigns such as email, SEO, SEM, display, social and cross-media advertising that incorporate strong analytical measurement capabilities
Leverage various platforms to build Scholar's Choice brand awareness and develop deeper resonance with existing clients
Generate, edit, publish and share daily content (original text, images, video or HTML)
Create and assist with marketing automation using HubSpot
Create and maintain landing pages and forms using HubSpot platform
Collect and analyze data from market research to generate appropriate marketing tools
Collect and store customer testimonials
Identify changes in the market by monitoring various social media sites and online publications
Develop and implement paid advertising campaigns Via Google Adwords, Facebook, etc.
Gather, research, and prepare statistics material for internal audiences
Assess characteristics of digital campaigns and advise on the company's advertising needs based on insights and analytics.
Design, distribute and analyze market research questionnaires
Aid in promoting brand initiatives consistent with corporate business goals and objectives
Develop and implement communication and promotion strategies
Keep up-to-date on current marketing trends
Support the marketing team with duties directed by management
Job Requirements
Must be proficient with the use of Adobe Suite
One year of related experience in marketing automation
Degree or diploma in marketing, communications, business, or a related field
Ability to write and edit content on creative platforms, such as Adobe suite.
Three years of related experience in marketing
Ability to effectively communicate both verbally and in writing
High flexibility with strong interpersonal skills that allow one to work effectively in a diverse environment
Excellent understanding and familiarity with brand building and brand management
Experience in creating and executing successful e-mail marketing, Internet marketing, and direct marketing programs
General understanding of social media marketing
Ability to work individually as well as part of a team
Ability to prioritize and manage conflicting demands
Demonstrated time management skills
High level of integrity and work ethic
What to Expect at Scholar's Choice?
Our company culture is second to none. When we say we are a family-oriented company, we mean it. We consider everyone who works with us to be family and they are treated that way!
Competitive compensation and benefits package
Amazing staff discount
Free parking and free coffee
Fun team building activities and organized events
We are grateful to all who have shown a desire to join our family. However, only those who are being considered for the position will be contacted. We hope to speak with you soon!
Learn more about our company at http://www.scholarschoice.ca
or watch our video https://youtu.be/5KByuWBMkhc
Job Type: Full-time (1 year with possible extension)
Benefits:
Dental care
Employee assistance program
Extended health care
Life insurance
On-site parking
Store discount
Vision care
Schedule:
Monday to Friday
Job Types: Full-time, Fixed term contract
Contract length: 12 months
Pay: $48,000.00-$50,000.00 per year
Benefits:
Store discount
Language:
English (preferred)
Work Location: In person
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