Job Description

JOB TITLE: Coordinator, Marketing (Tourism, Festivals & Events)DEPARTMENT: Corporate Support ServicesPOSTING NUMBER: 105946NUMBER OF POSITIONS: 1JOB STATUS & DURATION: Full Time PermanentHOURS OF WORK: 35- hour workweekLOCATION: Hybrid Model*\xe2\x80\x93 when working onsite, you will report to the location of City HallSALARY GRADE: 5HIRING SALARY RANGE: $86,091.00 - $96853.00 per annumMAXIMUM OF SALARY RANGE: $107,614.00 per annumJOB TYPE: Management and AdministrationPOSTING DATE: October 07, 2024CLOSING DATE: October 18, 2024AREA OF RESPONSIBILITY:Reports To Sr. Manager, Marketing & Creative Services. The purpose of this position is to play a key role in supporting departmental marketing initiatives at the City of Brampton. As a Marketing Coordinator, you will contribute to the development and execution of marketing plans aimed at promoting Brampton\'s offerings and attracting diverse audiences. Responsibilities include analyzing campaign performance, providing valuable insights for future strategies, and conducting ongoing research to inform decision-making within the Strategic Communications division. The efforts will help drive engagement, enhance brand visibility, and support the city\'s broader goals.

• Marketing activities. Collaborate regularly with the internal divisions to ensure a clear and accurate representation of the department\xe2\x80\x99s vision and direction is apparent in all marketing communications. Supervise the planning and implementation of all marketing, public relations, publications programs to reach pre-determined goals to attract domestic and international businesses and support Council\xe2\x80\x99s strategic objectives. Oversee and maximize marketing campaigns and social media advertising campaigns. Shape the public perception of Brampton through the execution of brand identity in print, publications, electronic media, media relations, public events, and physical spaces. Lead initiatives to achieve overarching strategic goals and further develop marketing strategies. Analyze and evaluate the effectiveness of campaigns and provide detailed analytics reports with learning that impacts subsequent campaigns. Analyze data to further advance targeted marketing Collaborate with the City\xe2\x80\x99s PR and Communication Advisory teams and manage/negotiate with external vendors to increase the local and national profile of the City of Brampton\xe2\x80\x99s brand.
• Liaise with stakeholders. Maintain internal and external networks and stay current with marketing best practices. Build and maintain relationships with local business communities, media, municipal staff, and other related organizations as appropriate. Clear understanding of the City as it pertains to its value proposition. This position includes an aspect of relationship building through activities such as corporate visits, advocacy, business and community networking, and alliances with other subject matter experts. Liaises and networks with a range of stakeholders including customers, colleagues, suppliers and partner organizations.
• Staff Scheduling and Work Allocation. Ensure proper scheduling and assignment of staff duties. Create and monitor workplace standards for all roles. Provide task assistance and create a healthy team environment. Make certain staff have information, training to meet customer expectations and to comply with all City Human Resource and legislated (i.e. Health & Safety) regulations. Recruit, oversee and provide staff performance evaluations.
• Administrative and financial duties. Provide daily supervision of all delivery aspects of marketing support. Prepare and manage budget expenditures and revenues for Marketing section, including preparation of RFPs and vendor contract management. Develop and report on KPIs in conjunction with management. Ensure all Health & Safety regulations are being met, and that procedures, documentation (i.e. WHMIS) and supplies are in good order.
• Management support. Encourage an innovative working environment that enables growth in new technology and marketing practices to ensure the vitality of the City\xe2\x80\x99s marketing programs. Provide regular communication and reports on daily operations, customer and staff incidents, and customer feedback. Identify new opportunities, new technologies and applications for consideration. Provide potential solutions to emerging issues.
• Other duties as assigned.

SELECTION CRITERIA:EDUCATION:

• Post-secondary diploma or degree in Communications, Advertising, Sales & Marketing, or closely related field.

REQUIRED EXPERIENCE:

• 3 to 5 years related experience in marketing, public relations, communications.

OTHER SKILLS AND ASSETS:

• Experience in directing and implementing initiatives in economic development or corporate business development, business attraction, marketing promotion; municipal environment an asset.
• Experience using research to develop sound media strategies, promotional plans, and concepts.
• Experience recruiting and supervising full-time and part-time staff; ability to lead in a team environment that is unionized.
• Customer service orientation
• Superior written and verbal communication skills in English
• Computer proficiency in Microsoft office; other desktop publishing packages an asset
• Experience in working with third party advertisers and media agencies.

**Various tests and/or exams may be administered as part of the selection criteria.Interview: Our recruitment process may be completed with video conference technology.As part of the corporation\xe2\x80\x99s Modernizing Job Evaluation project, this position will undergo an evaluation which may result in a change to the rate of compensation. Any changes affecting this position will be communicated as information becomes available. *Our Hybrid Model is subject to change.If this opportunity matches your interest and experience, please apply online by clicking the button above quoting reference #105946 by October 23, 2024 and complete the attached questionnaire. We thank all applicants; however, only those selected for an interview will be contacted. The successful candidate(s) will be required, as a condition of employment, to execute a written employment agreement. A criminal record search will be required of the successful candidate to verify the absence of a criminal record for which a pardon has not been granted.As part of the application process, applicants will be invited to complete a self-identification survey. The survey is voluntary. Participation in the survey will have no impact on hiring decisions. Should you wish to opt out of completing the survey, please select \xe2\x80\x9cprefer not to answer\xe2\x80\x9d as a response to each question. All information collected is confidential and will not be shared with the hiring manager. The surveys will be anonymized and will be kept separate from applicant or employee files, such that the individuals who completed the surveys will not be identifiable. The results of the survey will assist in the analysis of disaggregated metrics for organizational planning purposes and our commitment to advance and foster diversity, equity, and inclusion. The City may use anonymized data to produce aggregate reports for internal or external use.Please be advised, the City of Brampton uses email to communicate with their applicants for open job competitions. It is the applicant\xe2\x80\x99s responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence via email (i.e. testing bookings, interview dates), it is imperative that applicants check their email regularly. If we do not hear back from applicants, we will assume that you are no longer interested in the Job Competition and your application will be removed from the Competition.If you would like to request content in an alternate format, please contact the Accessibility office by submitting a new

City of Brampton