Job Description

Job Summary



What is the Opportunity?

You will play a role in helping Avion Rewards engage members by helping plan email marketing content, project manage communications delivery, develop and enhance a wide variety of lifecycle marketing initiatives. This role will be a combination of operational, project management, and problem solving tasks. You will work closely with internal stakeholders such as the acquisitions, marketing, design, partnerships, product, and digital marketing to deliver initiatives that contribute to overall business OKRs.

The ideal candidate is detail-oriented, organized, outcome driven, has strong communication skills, and collaborates well with others. As part of the CRM & Member Engagement team, you\xe2\x80\x99ll gain hands-on experience working on projects sent to millions of members in our program that will elevate your skills and create real impact.

Please note this is a 6 month contract opportunity.

What will you do?

• Plan, support, and coordinate BAU communications for Avion Rewards to ensure the strategic imperatives and objectives are accomplished within approved timeframe, and scope.
• Support end-to-end email planning & delivery, offer prioritization, email template & content optimization, and web intercept planning and delivery.
• Develop and deploy content to support member acquisition and onboarding activities.
• Support the re-development 30+ automated engagement communications and development of net new email communications to support Avion Rewards strategic imperatives.
• Collaborate and build rapport with team members, stakeholders, and other business partners.
• Collaborate and support the development of net new Avion Rewards capabilities requiring communication and member engagement support.
• Develop new communications strategies and lead ongoing initiatives to enable employees to engage with Avion Rewards marketing campaigns and initiatives.

What do you need to succeed?

Must-have:

• Strong knowledge and understanding of Loyalty Programs and Loyalty Industry
• Effective communication skills (oral and written) and problem-solving skills, including the ability to identify and resolve detailed challenges and/or complex issues.
• Client focus; results-oriented; creative; organizational skills; efficiency; relationship building, the ability to multitask, collaborate and meet deadlines
• Competent with PowerPoint and Excel

Nice-to-haves:

• Understanding of client communication process and issues
• Knowledge and understanding of Loyalty Programs and Loyalty Industry
• Functional experience supporting a business with high frequency engagement and communications requirements from a marketing strategy, planning, or execution perspective
• Knowledge of email marketing platforms, advertising platforms, communication KPIs
• Product management experience.
• Understanding of RBC\xe2\x80\x99s product offerings; especially banking and credit cards
• Undergraduate degree or equivalent experience.

What\xe2\x80\x99s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Whether it\xe2\x80\x99s developing new skills, opportunities to innovate and grow, modern and comprehensive benefits, or the flexibility to enjoy the moments that matter, at RBC you have everything you need at your fingertips to build your career and life and make it yours.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to take on progressively greater scopes of work

Job Skills A/B Testing, Business Acumen, Business Statistics, Critical Thinking, Customer Analytics, Detail-Oriented, Key Performance Indicators (KPI), Problem Solving

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City: TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: HUMAN RESOURCES

Job Type: Contract (Fixed Term)

Pay Type: Salaried

Posted Date: 2024-01-17

Application Deadline: 2024-01-25

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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