Content Writer

Toronto, ON, Canada

Job Description


About Q4

At Q4, we hustle, we grind and we grow. As the team members that make up #Q4orce, we care, we compete and we support each other every day. We\'re on a mission to deliver a best-in-class client experience that is driven by technology, data, and of course, our people.

Q4 is the leading capital markets access platform that is transforming how issuers, investors, and the sell-side efficiently connect, communicate, and engage with each other. We are a trusted partner to more than 2,650 public companies globally, including many of the most respected brands in the world, and we maintain an award winning culture where our team members grow and thrive. We are on our way to becoming the largest and most trusted, Investor relations platform company in the world.

We hire smart, curious, and talented people to push boundaries, reimagine what\'s possible, and turn challenges into opportunities. All while keeping the needs of our clients at the heart of everything we do.

Come grow with us!

The gig.

Q4 is a team of creators, builders, and disrupters who specialize in solutions for investor relations. We develop products that are constantly evolving, solving problems, and pushing the boundaries of what technology can do for capital markets. Our products are built from scratch and leverage the strengths of every developer and team member at Q4.

We are seeking a self-motivated, creative marketing professional with excellent writing skills and experience. Reporting to the Director of Content Marketing, your primary responsibility will be creating powerful content that supports demand generation, prospect conversion, client deepening, product expansion, customer experience and shareholder investment/support. This position will help expand our offerings, grow our brand, and extend our company and client base. You will immerse yourself into the company\'s solutions, positioning, and unique value in the marketplace, writing, editing, and extending compelling content aligned to an ROI-driven marketing strategy to generate new opportunities and advance existing relationships. You will translate our platform and product messaging, key benefits, and value proposition into compelling, client experience-oriented content grounded in opportunities and challenges faced by our target audiences.

Key Responsibilities

  • Create/write content that executes effectively against the content strategy defined by the Director of Content Marketing.
  • Researching and utilizing content marketing trends and best practices to meaningfully engage our target audiences and ensure that our content is relevant, appealing, and industry-leading.
  • Surfacing content marketing opportunities that align with the critical moments in our target audience\'s buying journeys. Proactively bringing creative ideas to the table on how to message and position our brand by segment.
  • Writing, editing, and publishing content in a variety of formats for multiple platforms including websites, events, and social media. Formats include but are not limited to: blogs, testimonials, guides, checklists, ebooks, whitepapers, articles, infographics, evaluations/quizzes, and video scripts.
  • Repurposing/evolving original and existing content to fit a variety of formats (see above) and ensuring that it reflects our growing solutions offering, marketing strategy, and corporate goals.
  • Reflecting Q4\'s brand voice and tone for all content assets.
  • Proofreading and editing content produced or originated by self and others to reflect and drive our content marketing and social media strategy and objectives.
  • Implementing content goals at asset and campaign level.
  • Collaborating with a variety of colleagues across Marketing, Sales, Product, Client, Service, and Executive teams to ensure content assets reflect and further company expertise, strategy, priorities, and performance.
  • Working with Demand Generation, Product Marketing, Creative, Events, and Social Media to develop and implement effective tactics for content assets and campaigns.
  • Managing a comprehensive content calendar and ensuring that the content remains consistent across all platforms.
Experience and Qualifications
  • Bachelor\'s degree in journalism, marketing, communications, or other related field.
  • 2+ years of experience in content marketing - writing, editing, updating, and publishing.
  • A portfolio of published work for review, demonstrating the ability to craft eye-catching blogs, articles, executive thought leadership, video scripts, infographics, etc.
  • Strong understanding of content promotion practices such as SEO, SMO, and PPC.
  • Excellent written and verbal communication skills.
  • Ability to collaborate seamlessly across cross-functional teams in a largely virtual environment.
  • Manage projects to meet deadlines.
  • Flexibility to easily adapt and change course in a fast-moving environment.
  • \xe2\x80\x9cCan do\xe2\x80\x9d attitude with desire to experiment and \xe2\x80\x9cpush the envelope\xe2\x80\x9d in terms of messaging strategy and execution.
  • Ability to learn rapidly and demonstrate or develop the capital markets and fintech subject matter expertise required to create Q4 thought leadership.
  • With excellent written, verbal and interpersonal communication skills.
Preferred Qualifications
  • Capital Markets experience, preferably in marketing, communications, sales, or product management.
  • Knowledge of/experience with Challenger\xe2\x84\xa2 marketing and/or sales methodology and/or Sandler\xe2\x84\xa2 sales methodology.
  • Experience working in a buyer\'s journey framework to align content market assets with most critical customer/prospect inflection points (right content, right format, right channel, right time).
  • Demonstrable knowledge of or experience in the fintech industry.
  • Track record of driving adoption of new insights and concepts, and groundbreaking innovative approaches.
Why Q4?

We are motivated by solving complex problems in unorthodox ways. Emphasis on your well-being means you experience your true potential. We offer a variety of benefits to ensure you can always work hard and have fun:

- Health, wellness & lifestyle benefits to balance your heart, mind, and body;

- Pension matching and Employee Equity Incentives to support your financial health;

- Unlimited paid time off so you can truly recharge and enjoy life;

- Choose your home, one of our trendy offices, or mix it up with our flexible working environment;

- Virtual team building and socials, keeping people connected is important to us; and

- A fantastic culture to top it all off!

Join #Q4orce

Q4\'s diverse and inclusive workplace fosters a friendly, open-minded environment. Diversity makes us stronger from the increased pace of innovation to strengthening our culture. With great reasons to work here, take advantage by submitting your application to join our growing team.

Q4 values diversity and people of all backgrounds and abilities. Should you require any accommodations prior to or during the interview process, please contact .

#LI-Remote #q4orce

Q4

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Job Detail

  • Job Id
    JD2199533
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned