Job Description

Overview

This position will be a hybrid work model from our Toronto office and will require 1-3 days in office.

Historically, Quickbooks has relied on a strategy of developing content with the intent of bringing people to the site via search. Although that plays a role in the overall marketing strategy, we have a great opportunity to shift our primary focus from bringing people to the content to bringing the content to the people. By leveraging our annual media budget, we can meet our prospects where they are at, where they are already having conversations, and engage with relevant storytelling. As the Content strategy Manager you will be responsible for developing a vision, testing plan, and roadmap for how we continue to infuse content into our media strategies as well as helping to provide a steady flow of content for tactics that we have found to be successful and deployed at scale.

You will assist in creating and executing content strategies, lead the end-to-end content production process as well as other broad functions including data reporting, working closely with our global content marketing, social, product and other digital teams as well as overseeing external partners that support our brand and overall marketing objectives.
This position is a hybrid role based in Toronto, Ontario and will have the opportunity to work cross-functionally with partners located across many of our global sites, including the US and UK teams.

What you'll bring

• 5+ years of B2B or B2C content marketing experience leading and managing content strategy, research, development and omnichannel experiences
• Undergraduate Degree in a related field such as marketing, public relations, communications or journalism, Master’s Degree preferred.
• Adept at working in a highly-collaborative, lean, agile environment
• Experience with content measurement frameworks
• Highly proficient with Wordpress CMS Platform preferred
• SaaS and or product-led growth industry experience strongly desired
• Analytical abilities necessary to gather key business and user insights (Adobe Analytics, Tableau, Google Analytics etc…)
• Intermediate understanding of user experience principles and strong SEO skills are preferred
• Project Management experience or working knowledge or management tools a plus
• Problem solver with excellent communication and organizational skills
• Experience with traditional and digital marketing channels, content marketing and distribution platforms
• French language fluency an asset

How you will lead

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  Key Responsibilities & Requirements
  • Establish a POV & Vision Document: Develop a vision document that paints a picture for the opportunity, desired future state, and how the consumer experience will be enhanced as a result on both Mobile and Web for SEO and on site experiences.
  • Develop IAT Briefs: Help identify the content needs, develop briefs, and work with internal or agency teams to deliver a pipeline of content for these tactics.
  • Focus on Content Flow: As we find things that are working we will need to scale them and many will need a steady flow of quality content to remain effective and grow (specifically with contextual targeting & personalization)
  • Help identify the content needs, develop briefs, and work with internal or agency teams to deliver a pipeline of content for these tactics.
  • Fewer, bigger, better Marketing Moments. Own the Canada Quickbooks editorial calendar and ensure alignment across department and organization with thought leadership, comms team and Integrated Marketing
  • Collaborates and partners with our US counterparts on the content creation process - research, ideate, create, plan, and publishing, particularly on high impact creative formats > video, e-book, etc.
  • Integrate Customer Personas: Gather and incorporate content about personas. Liaise with global research partners, CX, and other key business stakeholders to collect research and analysis on customers & audiences both current and future trending.
  • Monitor Market Trends: Stay up-to-date with market developments and generate ideas to draw consumer’s attention to the quickbooks website and establish content strategies to convert new customers (cross sell included).
  Bridge to MarCom & Influencer Teams - Help identify ways we can adapt their content for paid promotion, and more importantly how we can inform them of our campaign priorities so they can develop reports and analysis that fit nicely into our media plans. .