Job Description

The Achievers Employee Success Platform™ delivers high-frequency recognition that drives business outcomes for HR and business leaders, from decreased turnover to increased engagement. Designed specifically to meet the needs of today’s workforce, it empowers employees to recognize each other in real time and aligns them to the values and goals of the company. With more than 3 million users, the Employee Success Platform inspires brilliant performance in 170 countries. Visit us at www.achievers.com to learn more and join us in our mission to Change the Way the World Works™.

Overview
As Web Marketing Strategist, you will be primarily responsible for assisting in the creation of digital marketing strategies to achieve defined targets with a focus on conversion rate optimization within direct and SEO channels. In addition to assessing website analytics to determine corrective actions to achieve goals while assisting to mobilize copy writing, design and web development resources to execute requirements. This role also serves as the conduit between the product/content marketing teams and the web dev operation resources assisting to facilitate in task grooming, digital requirements gathering sessions and co-lead digital initiatives in partnership with external teams.

Duties and Responsibilities

• Evaluate and manage direct/SEO marketing initiatives and present opportunities for continuous improvement through available analytics
• Execute/ Initiate strategies and plans to support conversion rate optimization through rapid testing and proven analytic hypothesis
• Lead cross functional website projects (collecting requirements, defining tasks, providing status updates)
• Manage & respond to website intake request queue via Wrike
• Liaison between dev agency and Achievers via Wrike to assist in removing task roadblocks
• Review intake tasks related to CRO from the larger organization to ensure requests are fully defined and aligned to the overarching website strategy roadmap initiatives.

Desired Skills & Experience
-Minimum of 4 - 6 years of experience in web marketing / operations within the Software industry

• College Diploma/Certificate in Marketing / Digital Marketing / Management Information Systems or other Business Admin Related Field

Core Competency Requirements

• Experience in using website analytic tools such as Google analytics, Google search console, SEM rush, DataCube etc.
• Experience in using WordPress to manage marketing landing pages without modular components
• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business
• A passion for owning tactical execution of tasks end to end
• Experience in using request tools such as Wrike and JIRA
• A deep understanding of the Agile methodology
• Ensuring preservation of UX best practices
• Strong oral and written communication skills.

About Achievers:

As Achievers employees, we are passionate about disruptive technology, welcome constant change, and understand the value of employee success in the workplace. We enjoy coming to work every day because we believe in our product and love our culture. Achievers is more than just a software company; we are industry leaders in the HR space.

We have been recognized in numerous publications for our contributions to HR, for technical excellence and for our outstanding workplace culture!

Check out our platform in action here

Achievers does not offer employment to prospects without first ensuring that qualified candidates speak directly with the hiring manager and a member of our HR team. All qualification will be done face-to-face, whether that is in person or over Zoom. Achievers does not send out offers of employment without meeting candidates and does not offer employment via text. If you are requested for any personal information via text and/or without having met a member of our hiring team in person, please disregard.

Our employees are a diverse and inclusive team of passionate, hardworking individuals. Achievers is committed to creating an environment where our employees can do the best work of their lives. We encourage all qualified candidates to apply to join our A-Player family. Accommodations are available on request for candidates taking part in all aspects of the selection process.