Job Description

OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management.

THE OPPORTUNITY:

As a Senior Content Marketing Strategist, you will be a critical contributor to our Content Strategy team and one of the chief storytellers for the business. You will have creative freedom to continuously evolve our content strategy, test new methods and frameworks, and drive innovation.

You will collaborate with Product Marketing, Brand, and Demand to define, maintain, and execute a modern content strategy framework that will drive creation efforts for BU initiatives such as global brand and demand campaigns, thought-leadership, events, our web and blog properties, as well as coordinated launches.

You will partner with Brand, Digital and Demand to create compelling content experiences and buyer journeys that push the boundaries of traditional and modern mediums that will engage prospects, customers, and partners to increase awareness and demand. You will collaborate with Campaign Management and Creative Services (or agencies) to develop final assets such as advertising, graphics, illustrations, and videos to effectively communicate our message and drive pipeline. You will operate cross-functionally to assess and solve complex creative and technology-based content challenges, both for internal and external stakeholders, and become an agent of change.

YOU ARE GREAT AT:

You operate with both a "think" and "do" attitude-being able to establish the big picture strategy, but equally able (and willing) to roll up your sleeves to brief creatives, orchestrate content production and influence teams cross-functionally to bring your strategy to life. You are equally able to operate both conceptually and analytically to drive and inspire successful creative ideas and technology solutions while leveraging data to demonstrate performance, uncover insights, and drive improvement.

• Orchestrating the creation of content to communicate a powerful yet simple business-oriented message.
• Working closely with the internal writing team (and external agencies) to amplify our messaging, drive awareness, and support the customer journey through social channels.
• Publish guidelines and enablement tools to support the development of engaging content aligned to the buyer/customer journey.
• Collaborating with leadership to form an opinion in your market and create thought leadership.
• Building and evolving content strategy performance reporting to measure the results of content marketing activity.
• Implementing SEO best practices, in collaboration with the Digital Marketing and SEO team
• Championing excellent customer experiences by aligning customer needs with compelling buyer-centric content and the platform, or medium, best suited for delivering it
• Partnering with the creative team and agencies to efficiently develop final rich media assets.
• Working cross-functionally to optimize systems and processes that create an efficient end-to-end content lifecycle (from planning and development to distribution, iteration, and archiving).
• Independently mentoring internal teams on how to strategically plan and create great content by providing frameworks, templates, concepts, governance, and education.
• Coordinating the content marketing budget with other key stakeholders to drive brand awareness, optimize pipeline yield, and beat growth targets.
• Working closely with Product Marketing and GTM on major launch stories.
• Own the blog domain strategy and publishing as it relates to your business unit

WHAT IT TAKES:

• 10+ years leading large-scale content projects in a software organization or in a media environment.
• Bachelor's degree in Business, Marketing, or Journalism
• Excellent writing, editing and presentation skills
• Ability to develop effective persona-based communications.
• Track record of customer communications that increase engagement and conversion.
• Clearly and persuasively communicate with stakeholders across the organization.
• Product marketing, brand, or campaigns experience for a software organization is an asset
• Familiar with Content Lifecycle Management methodologies and tools
• Proficiency with content analytics, optimization, and experimentation tools
• Familiarity with Martech components such as Salesforce, Eloqua, or common website tools an asset
• Experience with agile marketing an asset
• A portfolio of your previous content will be requested.

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact .

Subject to applicable laws and regulations, OpenText's global vaccination policy requires all employees to be fully vaccinated against COVID-19 to enter an OpenText office. Accommodations may be available for specific roles.

OPENTEXT - THE INFORMATION COMPANY

Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless.

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It's our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance.

Perks
If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards.

Benefits
Our employee programs prioritize employees' well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer.

Social events
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.

Corporate Citizenship
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

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