Job Description

Position Overview
Reporting to the Director of Sales and Marketing, the Content Marketing Specialist will work alongside with the Marketing and Communications Coordinator to achieve sales and business development objectives.

Key Responsibilities

• Make recommendations to improve future and ongoing marketing initiatives.
• Understand digital updates and platforms, social media platforms, search engine optimization, online advertising, and other digital marketing techniques.
• Understand target audience segmentation and the importance of branding.
• Develop strong database of images and documents to maintain consistency and efficiency in marketing campaigns.
• Research case studies and attend industry events as required.
• Conduct analysis to identify areas of strength, weaknesses, opportunities, and threats on an ongoing basis.
• Conduct market research to understand customer preferences and expectations.
• Develop brand awareness campaigns.
• Establish partnerships with influencers and industry leaders.
• Review and optimize website content and design.
• Develop and implement a search engine optimization strategy leveraging CRM and company website.
• Develop and maintain a strong brand reputation through community outreach and public relations.
• Continuously evaluate and adjust marketing strategies to stay ahead of industry trends and changes.
• Creating and managing electronic mail campaigns for Glass Day and other events, product launches, and other marketing initiatives
• Work with sales team on education presentation graphics, updates, QR codes etc.
• Graphics and content word smith creation for press releases, newsletters, etc.
• Initiatives on brand segmentation as well as customer segmentation.

Qualifications

• Experience creating communications and marketing materials within the construction industry.
• Marketing diploma in communications or equivalent relevant education.
• Experience creating and implementing business to business marketing and communication strategies.
• Exceptional communication and interpersonal skills.
• Passionate about sales and marketing initiatives and customer service.
• Ability to multitask and prioritize with the ability to manage multiple projects and deadlines.
• Collaborative with a team culture mindset.
• Strong business acumen, pragmatic, diligent, accountable and a self starter.
• Advanced computer skills \xe2\x80\x93 graphic design experience and content creation.

Working Conditions
Standard Office:

• In office \xe2\x80\x93 collaborative team working role.
• Comfortable indoor area.
• Comfortable environment with exposure to some dust, dirt or other conditions which might produce mild discomfort.
• Frequent, short periods when it is necessary to pay close attention to the monitoring of sight and sounds.
• Moderate mental demands due to one or more conditions which are present in the job. There may be noticeable pressure from simultaneous priorities and deadlines.

Manufacturing Plant:

• Temperature controlled indoor area.
• Comfortable environment with exposure to some dust, dirt or other conditions which might produce mild discomfort.
• Frequent, short periods when it is necessary to pay close attention to the monitoring of sight and sounds.
• Safety sensitive environment with mobile equipment and overhead cranes
• Physically demanding job requiring one to stand for extended periods of time.
• Most departments have a requirement to lift 50lbs. throughout shift.

Quantitative Dimensions

• This role does not have any direct reports.

Compensation ranges from $90,000 - $110,000 annually depending on experience.

Additional Information:
Candidates must be authorized to work in Canada. Garibaldi Glass Industries Inc. provides equal employment opportunities for all individuals. If your skills match our requirements, you will be asked to complete an online assessment(s). This job description is not an employment contract, and the management of Garibaldi Glass Industries Inc. reserves the right to alter the job description at any time without notice.

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Garibaldi Glass