Job Description

Job Type: Full Time - Permanent

Hours: Mon-Fri, 40 hours/week

This opportunity is looking for candidates situated in Western Canada only.

Perks of joining HomeStars:

• All our roles are currently remote. Office equipment supplied!
• Comprehensive benefits package. We want our employees to stay healthy!
• Home Improvement Credit: All employees receive a yearly credit to use toward a service from HomeStars
• Wellness activities to support your mental and physical health and Employee and Family Assistance Program
• December Closure: Our whole team takes a break in the last week of December, every year
• Personal Days: 5 extra days off per year, on top of vacation and sick days
• Beautiful brick & beam office in the heart of Toronto\'s entertainment district, including a rec room with lounge, ping pong, darts, and foosball

The Opportunity

• As our B2B Content Marketing Specialist, you will be primarily responsible for the content strategy geared towards home service professionals. You will collaborate closely with the Marketing, Product/UX, Customer Success and Sales teams to ensure we have a unified Brand voice/tone across all forms of communication to our prospects and customers. Success in this role means contributing to the team\'s efforts to hit growth targets as well as completing key strategic projects.

Your typical day at HomeStars:

• Blog Writing: consistently produce high-quality blog articles that will help us in attracting new users to the website; 2,000+ word blogs (2-3 articles per week)
• Conversion-driven Content: support in writing engaging content for all marketing channels, such as: email, landing pages, and paid ads - ensuring unified Brand voice/tone.
• Generative AI: effectively utilize automation (ChatGPT) to scale and enhance content production
• Website Management: manage & optimize our blog content built on WordPress CMS

• SEO Strategy: conduct keyword research and use SEO best practices to build a content calendar aimed towards increasing organic website traffic
• Content Calendar: develop and manage content planning calendar & reports that will showcase the performance of the content assets produced
• Cross-team collaboration: work with Marketing, Product/UX, Sales, and Customer Success teams to achieve key strategic objectives

Must-have qualifications:

• Must-have 2-5 years of experience in a similar role (content writer, copywriter), planning and writing content that converts.
• Must have a portfolio of published articles!
• Experienced in systematically improving organic search performance and driving traffic
• Strong analytical skills, and experience working with tools like Google Analytics, Looker, Google Search Console, Ahrefs, etc.
• Strong content strategy skills, including data-driven content creation
• Exceptional writing and editing skills with an eye for detail and grammar
• Strong project management, and organizational skills
• Comfortable interviewing members of the public and industry professionals.
• You have an avid interest in content and SEO, and you keep up with industry news and trends
• You\'re customer-focused and you thrive in a fast-paced team environment

Nice-to-Have Qualifications

• Educational background in journalism, PR, communications, marketing or related
• Experience networking with media professionals is a plus
• Familiarity with the home services industry

About HomeStars

HomeStars is Canada\'s leading platform connecting homeowners with qualified service professionals for their home improvement needs. Every month, over half a million homeowners visit HomeStars to research and select the best-rated professionals nearby. Check out to learn more!

HomeStars Core Values

Our Core Values are woven into everything we do. They guide how we behave, how we act, and what we will aspire to be. They underpin the culture of HomeStars and act as drivers for impact, personal growth, and collective performance.

Customer Obsessed: When our customers thrive, we thrive. We put their needs first.

Think Big: We think without limits. We believe in the possible.

Embrace Candor: We speak up, listen, and challenge respectfully.

Act Like an Owner: We\'re invested, we own our outcomes.

Bias for Action: We take action to accelerate our success. Speed matters.

We\'re Stronger Together: Our differences empower us, and our will to win unites us.

HomeStars has recently been recognized as:

Great Place to Work\xc2\xae Certified\xe2\x84\xa2

Best Workplaces in Inclusion 2023

Best Workplaces in Technology 2023

Best Workplaces for Mental Wellness 2023

Best Workplace\xe2\x84\xa2 with Most Trusted Executive Teams 2023

Best Workplaces\xe2\x84\xa2 Managed by Women 2023

Canada\'s Most Admired Corporate Cultures 2023

We are an equal opportunity employer and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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HomeStars