Content Marketing Coordinator
Vancouver, BC, Canada
Job Description
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Axis Insurance Managers Inc. dares to be Elite. We strive to be the best in our industry, helping people protect what matters most to them. We innovate. We collaborate. We push ourselves, and one another, to be more than we were the day before. To work with us means approaching each day with a passion for what you do, knowing that you make a difference \xe2\x80\x93 to your clients, to your colleagues, to yourself.
We\xe2\x80\x99re looking for people who are continuously growing \xe2\x80\x93 from Good to Great, from Great to Elite.
We\xe2\x80\x99re looking for YOU.
As Content Marketing Coordinator, a typical day might include:
- Working with technical subject matter experts & sales team members to write and produce marketing and sales collateral, professional presentation materials, website content, and digital campaigns
- Leading the development of compelling blog content, white papers, and e-books, e-mail marketing campaigns, press releases, and other internal/external communication
- Collaborating with the Marketing Director to create, set, and achieve meaningful campaign metrics
- Preparing reports and analysis using HubSpot and Google Analytics to determine ROI and strategy
- Developing email and inbound marketing content strategy throughout the customer journey lifecycle, optimizing for conversion and customer loyalty
- Strategizing, planning, and creating content initiatives and editorial calendars to support marketing and sales goals, while taking ownership of resulting outcomes
- Setting up landing pages for gated content where applicable through templates created within HubSpot
- Keeping abreast of inbound and social media trends, and research new opportunities
- Maintaining best-in-class email lead nurturing programs and SEO practices
- Monitoring and addressing Google Reviews as needed
- Assisting in preparing press releases for PR communication
- Tracking effectiveness of various campaigns and implementing course corrections as needed
You are passionate about:
- Being the best-in-class in your area of expertise
- Developing and implementing content marketing strategies
- Providing friendly, professional service and making a positive difference to those around you
- Sharing ideas and working with a great team of proactive, innovative thinkers
- Taking ownership of your work and actions
You\xe2\x80\x99re outstanding at:
- Strategic and critical thinking in a fast-paced environment
- Thorough understanding and experience with inbound & content marketing
- Exceptional written and verbal communications skills, including writing and editing
- Managing projects with a high level of organization and demonstrating an ability to scope, plan, and set deadlines
- Leading the execution of marketing programs from start to finish, driving collaboration with stakeholders and using appropriate internal processes
- Tracking effectiveness of your marketing campaigns and implementing course corrections as needed
Must haves:
- Minimum of 3-5 years relevant work experience
- BA/BS or equivalent degree in Journalism, English, Communications, or Marketing
- Experience with content management systems such as HubSpot
- Experience writing content to engage readers and maximize SEO success
- Google Analytics experience for content tracking and ideation
- Demonstrated record of accomplishment and successful execution of marketing assets \xe2\x80\x93 blog article, white paper, guide, and graphics
- High level of experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc), Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Experience in Financial Services industry an asset
You want a leg up?
- Strong project management and organization skills and ability to to scope, plan, and set deadlines
- Familiarity with best practices for content creation, social media management, email marketing, and SEO
- Knowledge and experience building marketing & sales presentations (MS Office Suite, Prezi, etc.)
- Ability to take initiative, work independently, and complete projects with limited instruction
- Willingness to learn the basics of insurance, the company\xe2\x80\x99s products and services, and the market landscape
- Flexibility in adapting to changes in priorities, assignments, and interruptions which may impact pre-established timelines for completing projects & assignments
What\xe2\x80\x99s in it for YOU?
- Fun! From team-building activities to contests and giveaways, holiday parties to virtual/in-person social events, we believe in building connections, knowing that a happy team makes a happy workplace!
- Career potential & leadership opportunities. We pride ourselves on training and mentoring for success.
- Competitive Employee Benefits Plan. Axis has customized medical, dental, long-term disability, AD&D, critical illness, life insurance, and EAP coverage for you & your family.
- Work/Life Balance. Our offices operate 8:30am \xe2\x80\x93 4:30pm, so no evenings or weekends. And we offer competitive vacation time and flex work options, meaning more time for you to get out and do YOU.
We\xe2\x80\x99re excited to meet YOU!
Axis Insurance Managers Inc. is committed to fostering a culture of mutual respect and inclusion, recognizing that our success is enhanced by diversity. We seek to recruit, develop, and retain top talent from a diverse candidate pool.
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Job Detail
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Job IdJD2131053
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationVancouver, BC, Canada
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EducationNot mentioned