Chef(fe) De Marque / Brand Lead

Kirkland, QC, Canada

Job Description



Notre equipe de marketing est passionnee quand il saEUR(TM)agit de faire connaatre nos medicaments et vaccins a nos clients du monde entier. Grace a laEUR(TM)ecoute numerique et a laEUR(TM)analyse des patients, nous sommes en mesure de comprendre les besoins de nos clients et de nous efforcer de fournir des solutions pour les satisfaire.

Chef(fe) de marque

L'a?QUIPE

aStre un catalyseur marketing au sein de laEUR(TM)unite fonctionnelle Maladies infectieuses et medicaments specialises, oa vous ferez des choix commerciaux et strategiques de marketing qui stimuleront la valeur pour la clientele et soutiendront notre objectif de sauver et daEUR(TM)ameliorer des vies.

L'OCCASION

aEUR titre de Chef(fe) de marque, vous aurez a faire ce qui suit :

  • Diriger laEUR(TM)elaboration et la mise en A"uvre daEUR(TM)une strategie de marque
  • Faaonner laEUR(TM)image et la perception de la marque en traduisant les strategies en objectifs commerciaux et en tactiques realisables; veiller a ce que les principaux resultats soient atteints.
  • Collaborer avec une equipe interfonctionnelle passionnee et experimentee pour assurer laEUR(TM)harmonisation et la pertinence des strategies et des campagnes de marketing.
  • Tirer parti des renseignements pour mettre en A"uvre une strategie de mise en marche distincte et concevoir des idees et des concepts de campagne visant a mobiliser, a motiver et a eduquer tout en offrant une valeur ajoutee a nos clients.
  • a?tablir et surveiller les previsions de ventes, et gerer le budget de marketing; veiller a ce que les ressources financieres soient maximisees.
Vous serez un(e) candidat(e) ideal(e) pour ce poste si vous :
  • Aimez elaborer et mettre en A"uvre des strategies durables pour plusieurs segments de clientele, ainsi que pour laEUR(TM)execution tactique et la planification strategique.
  • Demontrez un interat marque pour laEUR(TM)utilisation de la reflexion conceptuelle afin daEUR(TM)identifier plusieurs scenarios autour des plans marketing, de prevoir les lacunes/pieges potentiels et daEUR(TM)optimiser en fonction des tendances du marche.
  • Aimez participer de faaon creative a toutes les etapes du processus de planification des produits, du developpement au lancement.
  • aStes passionne(e) par laEUR(TM)innovation pour stimuler laEUR(TM)experience de vente et les attentes de la marque (definir de nouvelles solutions, accroatre la part de marche, etc.).
  • aStes inspire(e) par laEUR(TM)elaboration et la promotion de laEUR(TM)experience client par laEUR(TM)execution daEUR(TM)un plan daEUR(TM)affaires optimise et collaboratif fonde sur des mesures fondees sur les donnees.
Exigences :
  • Baccalaureat
  • Bilinguisme (franaais et anglais).
Conformement a la Strategie de milieu de travail hybride de notre entreprise, ce poste sera execute au moyen daEUR(TM)une combinaison de travail a distance et de travail en personne (siege social de Kirkland) en fonction de la nature du travail a effectuer et sous reserve des dernieres directives de sante publique.

aEUR
Qui sommes-nous?

Nous sommes connus sous le nom de Merck & Co., Inc., Rahway, New Jersey, USA aux a?tats-Unis et au Canada et de MSD partout ailleurs. Depuis plus daEUR(TM)un siecle, nous inventons pour la vie, mettant au point des medicaments et des vaccins pour un grand nombre des maladies les plus eprouvantes au monde. AujourdaEUR(TM)hui, notre societe continue daEUR(TM)atre a laEUR(TM)avant-garde de la recherche afin daEUR(TM)offrir des solutions de sante novatrices et de faire progresser la prevention et le traitement des maladies qui menacent les gens et les animaux du monde entier.

Que cherchons-nous?

Imaginez que vous vous levez le matin pour faire un travail aussi important que daEUR(TM)aider a sauver et a ameliorer des vies partout a travers le monde. Ici, vous avez laEUR(TM)occasion de le faire. Vous pouvez faire preuve daEUR(TM)empathie, de creativite, de maatrise numerique ou de genie scientifique pour travailler en collaboration avec un groupe diversifie de collegues qui poursuivent et apportent de laEUR(TM)espoir a daEUR(TM)innombrables personnes qui luttent contre certaines des maladies les plus difficiles de notre epoque. Notre equipe evolue constamment, alors si vous ates curieux sur le plan intellectuel, joignez-vous a nous et commencez a exercer votre influence des aujourdaEUR(TM)hui.

Nous sommes fiers d'atre une entreprise qui embrasse la valeur de rassembler des personnes diversifiees, talentueuses et engagees. La faaon la plus rapide daEUR(TM)innover est de rassembler des gens de diverses opinions dans un environnement inclusif. Nous encourageons nos collegues a remettre en question avec respect les problemes de reflexion et daEUR(TM)approche de laEUR(TM)un et de laEUR(TM)autre. Nous sommes un employeur souscrivant au principe de laEUR(TM)egalite daEUR(TM)acces a laEUR(TM)emploi et nous sommes determines a favoriser un milieu de travail inclusif et diversifie.

Current Employees apply

Current Contingent Workers apply

Secondary Language(s) :

Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customersaEUR(TM) needs and strive to provide solutions to meet them.

Brand Lead

THE TEAM

Be a marketing catalyst within the Infectious Disease & Specialty Medicines Business Unit where you will make commercial and strategic marketing choices that will drive customer value and support our goal of saving and improving lives.

THE OPPORTUNITY

As a Brand Lead, youaEUR(TM)ll get to;
  • Drive the development and implementation of a brand strategy
  • Shape the image and perception of the brand by translating the strategies into commercial objectives and actionable tactics; ensuring key deliverables are being achieved.
  • Collaborate with a passionate and experienced cross-functional team to ensure alignment and relevance of marketing strategies and campaigns.
  • Leverage insights to deliver a distinctive go-to-market strategy and devise campaign ideas and concepts that aim to engage, motivate, and educate while delivering added value to our customers.
  • Build and monitor sales forecasts, as well manage the marketing budget; ensuring financial resources are maximized
YouaEUR(TM)ll be a great fit for this role if you;
  • Love developing and implementing sustainable strategies for multiple customer segments, as well tactical execution, and strategic planning
  • Have a keen interest in utilizing design thinking to identify multiple scenarios around marketing plans, predict potential gaps/pitfalls and optimize according to market trends
  • Enjoy being creatively involved in all steps of the product planning process from development to launch
  • Passionate about leveraging innovation to drive the sales experience and brand expectations (defining new solutions, expanding market share, etc. )
  • Are inspired by shaping and driving the customer experience through executing an optimized, collaborative business plan based on data-driven metrics.
MUST HAVES
  • BacheloraEUR(TM)s Degree
  • Bilingual (French & English)
In line with our CompanyaEUR(TM)s Hybrid Workplace Strategy, this position will be performed through a combination of remote work and in-person (Kirkland Head Office) based on the nature of work to be done and subject to the latest Public Health guidance.

Our Human Health Division maintains a "patient first, profits lateraEUR ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Who we are aEUR

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for aEUR

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join usaEUR"and start making your impact today.

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one anotheraEUR(TM)s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status: Regular

Relocation: No relocation

VISA Sponsorship: No

Travel Requirements: 25%

Flexible Work Arrangements: Work Week

Shift: Not Indicated

Valid Driving License:

Hazardous Material(s):

Number of Openings: 1

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Job Detail

  • Job Id
    JD2076508
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kirkland, QC, Canada
  • Education
    Not mentioned