Job Description

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.



At Campbell Company of Canada, we believe in searching for the best and the brightest professionals at every level and in every specialty who live into our values. The 5 Cs of Campbell - Care, Character, Collaboration, Competitiveness, Creativity - demonstrate the best of who we are today and who we aspire to be. Living our values will foster an inclusive, high-performance culture. Our employees act with intention, lead with integrity, and are truly passionate about what they do to bring our purpose to life Connecting People Through Food They Love.

We have an exciting opportunity on our Marketing Team for a Brand Manager. This role is based out of our Mississauga location (60% in-office, 40% remote) and is responsible for leading iconic national brands, identifying consumer and customer insights to develop and execute marketing strategies that will achieve Net Sales and share targets and set the brand path for future success.

Principal Accountabilities of the role;

(35%)

Business Management

Manages brand business, continually analyzing business performance to drive insights and actions to inform demand, brand strategies and contingency plans to achieve financial and marketplace targets

Responsible for key elements of the Integrated Business Planning Process, including ownership of demand forecast, consumption review and opportunity/risk summary

Owns brand Advertising &Communication (A&C) budget including recommendations for spend or redirection, forecasting spend, evaluating estimates, and actualizing spend via Purchase Order (PO) and invoice management systems

Leads the launch and execution of key projects that deliver brand strategies and annual operating plan (AOP)

(20%)

Integrated Marketing Communications (IMC)

Responsible for the development and communication of IMC brief, securing alignment from Director of Marketing and agency partners (Creative, Media, Shopper, Public Relations, etc)

Leads the IMC process to ensure key milestones are met, including feedback management, while fostering a collaborative relationship with agency partners

Develops and shares recommendations (on brand positioning, creative, activations) with the Director/Vice President of marketing and agency partners

Executes marketing activations with excellence in conjunction with cross-functional teams

Assesses the impacts of marketing initiatives on brand health and business results with the support of Marketing Communications, Shopper Marketing and Insights, with focus on providing recommendations to increase effectiveness

Identifies business or brand research/insights needs and authors insights briefs to develop learning plan

(20%)

Innovation

Leverages consumer, brand and business insights to develop brand innovation strategy and related product opportunities

Collaborates with Research & Development (R&D), US and Insights to generate concepts that fill 1-3-year innovation pipeline, ensuring sufficiency

Builds and presents business cases, gaining stakeholder alignment through internal stage gate process

Leads and actively collaborates with the cross-functional team during product development and commercialization to champion consumer needs and remove project barriers

Tracks in-year innovation performance adjusting strategy/tactics as needed to achieve targets

(20%)

Strategic Brand Planning

Owns development of brand situation assessment, 3-year strategy and annual operating plan, gaining leadership buy-in

Curates data to identify market opportunities/issues to drive insights to inform the strategic brand plans and actions required to achieve business goals

Builds relationships across functions and cross-border (US) to drive greater productivity and synergy across strategic plans

(5%)

Team Engagement

Contributes to building inclusive and diverse team

Engages in team and organization activities

Coach/mentor new hires/Assistant Brand Managers

The Ideal Candidate will have:

Education: Bachelors Degree (prefer business)

Experience: 3-5 years of marketing/brand management experience (Consumer Packaged Goods (CPG) background and brand management track preferred )

Skills, Knowledge & Behaviours:

Effective communication and presentation skills

Effective analytical skills with the ability to draw conclusions from multiple data sources

Effective in Excel, Power Point, AC Nielsen

Effective financial acumen including P&L proficiency

Exceptional project management skills and ability to deliver in a fast-paced/evolving working environment

Effective demonstration of curiosity mindset, authentic leadership, comfortable taking risks and a desire to experiment to learn

Exceptional demonstration of passion for consumer led insights and delivering consumer first plans

Effectively seeks out and applies diverse perspectives to enrich outputs

Why choose Campbells for your next opportunity?

• GREAT PEOPLE: We take our work seriously, but we also celebrate, laugh, and have fun. We are stronger together when we are open, honest, and, above all, real. You are not just a number here, youll be a direct contributor to the companys success and your voice will be heard.
• HYBRID and FLEXIBLE WORK /PERSONAL TIME OFF: Employees enjoy a combination of in-office and remote working arrangements, personal days, vacation programs and office closure during the Christmas break.
• COMPETITIVE COMPENSATION: We offer a competitive base salary + bonus potential at every level in the organization. We also provide a Defined Contribution Pension Plan, and support your long-term savings goals through our group Registered Retirement Savings Plan (RRSP), saving and Tax-free Savings Accounts (TFSA).
• HEALTH and WELLNESS BENEFITS: Competitive Health, Dental and Wellness benefits that start on your first day of employment including virtual health care, flex spending accounts, critical illness insurance, Best Doctors coverage, wellness workshops, virtual fitness classes, meditation and stretch breaks, on-site Fitness Center with a dedicated Fitness Consultant and an Employee Family Assistance Plan.
• INCLUSIVE CULTURE: Inclusion and diversity at all levels of the business are critical for achieving our strategic goals. At Campbell, were committed to building a winning culture that enhances inclusivity in the workplace and commits to listening to, learning from, and understanding one another in every interaction. We believe that diverse perspectives are a key ingredient in our recipe for success. CEO, Mark Clouse
• PROFESSIONAL and CAREER DEVELOPMENT: Supported by our commitment to talent development, we offer many learning and development opportunities from initial onboarding, regular Lunch and Learns, a library of self-paced learning, external education allowances, mentorship, high-visibility project opportunities and regular feedback.
• ICONIC BRANDS and CHALLENGING WORK: Work for a company with beloved and iconic legacy brands. Across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and collaborate to innovate and solve the problems theyre passionate about.

As an employer committed to employment equity, we encourage applications from members of equity-seeking communities including women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities/expressions. We will accommodate individuals with disabilities through each stage of the recruitment and selection process based on individual need. Please advise us of any needs when your interview is booked and we will do our best to meet them.

If you are interested in this opportunity, please submit your application

Campbell...Connecting People Through Food They Love.

Where icon brands thrive,

People are valued,

And you can make a difference. What will your Campbell story be?

We appreciate all applicants who express interest in being a part of our team. Unfortunately, due to the volume of applications we receive, we may be unable to reply to all applicants. If we feel that you may be a good match for one of our current openings, you will be contacted.

***While we welcome all applications, we do not accept unsolicited resumes or inquiries from employment agencies or search firms.***

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click for additional information.

Campbell's