Brand Manager Cequa
Brampton, ON, Canada
Job Description
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Brand Manager Cequa\xe2\x84\xa2 SUN Pharma Canada Description: Sun Pharmaceuticals Industries Inc. is the fifth largest generic pharmaceutical company in the world, and is rapidly building a branded presence. We manufacture, market and distribute pharmaceuticals to the nation\xe2\x80\x99s largest wholesalers, distributors, warehousing and non-warehousing chain drugstores as well as managed care providers. Our goal is to continue to develop and market quality products that bring value to our customers and ultimately the patient. Current manufacturing capabilities allow Sun Pharma to develop products across most therapeutic categories. At Sun Pharma we believe our people are an invaluable asset. Our culturally diverse workforce is one of our biggest strengths, along with the rich experience they bring across varied skill-sets. We are proud that our global workforce is bound by our common values: Humility. Integrity. Passion. Innovation. Position: Brand Manager,s Location: Brampton, Canada (Hybrid \xe2\x80\x93 3 days in office), Travel 30% Reports: To the Head of Brand Business
Job description:
- Lead the marketing planning and execution in support of the key brand Cequa\xe2\x84\xa2
- Work with Commercial Operations to establish revenue forecast
- Maximizing the impact of the critical customer touchpoints \xe2\x80\x93 Patient Support Programs, Field force, Tele-sales, Digital
- Managing external agency partners to optimize the delivery of promotional tactics and materials
- Optimizing Omnichannel Marketing
- Assisting with the design and planning on communication plan: getting the right message to the right customers at the right time through the right channel mix
- Marketing analysis and insight development/action planning/execution
- Assisting with planning and implementation of quantitative and qualitative market research initiatives to develop market understanding
- Sharing insight gained from internal and external sources
- Development of the brand strategy
- Competitor analysis
- Collecting, interpreting and disseminating competitor information
- Segmentation \xe2\x80\x93 identify and plan/execute by segment to drive segment migration
- establishing basis of segmentation, quantifying and establishing segment needs
- Lead positioning establishment for the brand
- developing key brand messages for the brand
- Assisting with planning, design and organization of key promotional stakeholder communication platforms, eg. Speaker symposia, educational meetings
- Periodically meets with top opinion leaders and establishes good rapport with them
- Assisting with training initiatives and regular team meetings as required
- Being responsible for communicating effectively within the sales and marketing, medical team on pertinent information
- KPI (Key Performance Indicators) development and tracking
- Cross functional alignment: buy in amongst colleagues, brand teams, BU (Business Units) engagement
- Active participation in all supply discussions to ensure appropriate levels of supply and distribution are attained
- Develop training on key materials with support of a training consultant
Qualifications / Experiences Required
- Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, zoology, and medical technology
- Preferably additional marketing or business training; mba ideal
- Ophthalmology, Dry Eye experience a plus
- Has worked in a pharmaceutical company, or related field, for at least 3 years as Brand Manager, or Sales Representative, or Sales Supervisor.
- Soft skills: organizational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing /market research /selling skills are desirable; acting for change and able to co-operate transversely; striving for results; committed to customers; able to motivate and empower workgroups; eq and self-awareness
- Understands PAAB regulations
- IT tools: MS Office at least
- Languages: fluent English, French an asset
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Job Detail
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Job IdJD2155369
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationBrampton, ON, Canada
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EducationNot mentioned