Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team - and that's exactly what we're building at Rogers Sports & Media. A team that innovates and a team that wins.
At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!
Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We're also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion - find out more at .
Are you up for the challenge and the fun? If so, consider the following opportunity!
What is "Audience Development" for podcasts? It's a set of skills and expertise that are distinct from, but deeply interconnected with editorial and production work. An Audience Development Specialist may be called upon to do editorial and production work as assigned, as well as supporting the show teams with intel and skills that help inform audience growth work:
Research "Who is this show for? What do they want? How are they already served? How can our show offer something new and distinctive?"
Product Packaging: "What's the visual identity of our show? Who should write our episode titles? What should be on our podcast website?"
Distribution: "We have an MP3 file. How do we get it into listeners' ears?"
Marketing and Promotions:"How can our clients use paid, earned, owned, and internal channels to reach their intended audience?"
Measurement:"How many people did our client's show reach? How long did they listen? Did listeners like the show? Did our paid promotions work? Did our podcast improve listeners' impressions of our client? What will we do differently in our
next episode?
As an Audience Development Specialist, you'll combine your love of audio storytelling with a spirit of creative problem solving and client service. Assigned to supporting multiple show teams at once, you'll act as the primary Audience Development support for our internal teams, with the show's Showrunner or Exec as your primary point of contact. In concert with the show lead, you may also have client-facing roles to present and deliver data, analysis, and research, as well as to work with the show lead on audience growth strategies. Within the company, you will be the advocate for best practices in audience development, publishing, metrics, and the tools used to make our shows most effective, keeping up with changing algorithms, platform and publishing requirements, and podcast marketing and promotion trends and innovations.
What you will do...
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