Job Description

Help us boldly shape retail in Canada

Canadian Tire Corporation\xe2\x80\x99s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business \xe2\x80\x93 and boldly help shape Canada\xe2\x80\x99s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

At Canadian Tire we work flexibility embracing \xe2\x80\x98Hybrid\xe2\x80\x99 whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.

What you\xe2\x80\x99ll do

Manage, optimize campaigns for Triangle Retail Media as per defined best practices, managing pacing, performance, and quality with direct actions in console or providing optimizations and pacing guidance to coordinators

Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations.

Ensure campaign timelines are adhered at every step of the process \xe2\x80\x93 plan deadlines, creative trafficking, go-live date.

Project and account management of all Display campaigns, potentially Video & Audio, from beginning to end \xe2\x80\x93 from initial briefings, planning, platform(s) setup and go-live, campaign optimization and maintenance to post reporting

Participate in discussions about campaigns, and attend new campaign briefings, including assisting internal partners with the strategy development

Uses programmatic background and knowledge of DSP capabilities to help build smart programmatic plans for the client that operationally fall in-line with the holistic media buy

Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.

Work across different platforms (DSPs) including Google Ads, DV360, Google Ad Manager (GAM), Criteo as well as Google Analytics.

Establish a respectful relationship with both internal and external partners.

Uses optimization tools and resources to hit performance goals. Ensuring full delivery on campaign and recommend alternatives to deliver when the need arises

Keep regular and detailed optimization notes and campaign insights

Working knowledge of both buyer side & seller side programmatic landscape and partner value proposition.

Participate and share ideas in client meetings, brainstorms and presentations

Innovation \xe2\x80\x93 come to managers with new ideas/processes/additions to the services, planning and trading toolkits

Mentorship/Teaching \xe2\x80\x93 actively involved in improving team coordinators\xe2\x80\x99 skills by setting up vendor meetings, giving POVs on potential measurement solutions, supervising coordinators as they setup and optimize campaigns

What you bring

Successful completion of certifications in relevant platforms including Google Ads, DV360, Google Ad Manager (GAM) & Campaign Manager

Experience in Google Analytics & Google Studio is an asset

Experience in digital retail marketing an asset

Experience in Criteo RMP & Meta Ads Manager is an asset

Well-versed in digital marketing technologies as well as online marketing programs

The ability to demonstrate experience operating across a complex matrixed organization.

College or university degree in Advertising, Marketing, Economics, Business, or related discipline

Demonstrated experience in media buying platforms, ad serving and relationship management

3-5 (minimum) years experience in Google Ads, DV360 and/or Google Ad Manager

3-5 (minimum) years professional digital marketing experience from either agency, trade desk, publisher and/or client side

Hands on knowledge of Google\xe2\x80\x99s Campaign Manager considered an asset

#LI-NV1

Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It\xe2\x80\x99s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart \xe2\x80\x93 these are some of the many reasons why Canadian Tire Corporation is one of .

To learn more about this team and the Canadian Tire family of companies follow us on .

Canadian Tire is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.

Canadian Tire