Job Description

TD Description

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Department Overview

As part of TD\'s Canadian Marketing team, the Digital, Social and Content Marketing (DSCM) team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communication at all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

Overview:
Reporting to the Senior Manager, Digital Performance Marketing, the Associate Manager, Paid Digital Advertising, will be accountable for managing paid digital initiatives for TD Ready Advice. Ultimately accountable for a holistic management of paid channels (search, display and social media), the Manager\'s objective is to leverage paid channels for competitive advantage, optimize conversions, increase the awareness of the program and drive ROI.

Job Requirements

• 3-5 years of digital marketing experience across key channels, display, social media and on-site with a clear focus on leveraging data to drive business results.
• Proven hands-on in-platform experience running performance marketing campaigns through digital, including display, programmatic, search, social, and driving performance through digital experiences.
• Proven experience with digital acquisition campaigns in an always-on environment and demonstrating results with driving incremental improvements.
• Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop, mobile and tablet.
• Business acumen: strategic thinking, analytical and problem-solving skills.
• Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.
• Strong teamwork orientation with an ability to work effectively in a constantly changing environment, requiring ongoing. re-evaluation of priorities.
• Understanding of and experience with financial institutions & their product offerings would be an asset.

Education

• University or Post-Secondary education required.
• Business or Marketing Communications an asset.

Hours

37.5

• Contribute to the strategic development and execution of digital advertising in support of awareness and consideration campaigns as well as always on acquisition and/or engagement programs.
• Leverage social media expertise and current best practices to support the planning and execution of social media strategy assigned Lines of Business.
• Work closely with the Content team to generate cohesive advice strategies across digital.
• Manage the display advertising and social media budget, optimize KPI\'s across tactics to maximize ROI of each marketing dollar spent, leveraging audience targeting, TD\'s digital marketing capabilities and other tactics to drive efficiencies.
• Optimize the end-to-end campaign (including audiences, creative, content, networks, channels, tactics, etc) on an ongoing basis in real-time.
• Analysis and reporting to surface performance insights related to customer trends, creative messaging, audiences, media costs and placements.
• Test and learns
• Facilitate cross-stakeholder reporting for media performance and budget pacing across paid with support from agency and other channel leads.
• Work with Agency on display for performance.
• Meta and Search in-platform experience.
• Support planning and quarterly forecasting as it pertains to digital media performance
• Engage with agencies, vendors and key internal partners to deliver best-in-class paid media strategies and programs.
• Partner with Marketing Planning and the business to deliver on digital sales objectives.
• Comply with TD process and governance control requirements.
• Provide ongoing insights on performance and reporting of results for all display advertising and social media marketing programs, relative to YoY and forecast.
• Stay on top of industry trends and all applicable technologies, including developments in - Ad Display, Social media, SEM, SEO, and online consumer behavior.

Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Additional Information

#LI-hybrid

Business Line

Corporate

Job Category - Primary

Marketing

Job Family

Digital Social Content Marketing

Time Type

Full Time

Employment Type

Regular

TD Bank