Job Description

At Hasbro, we are looking for people who want to explore, experiment, innovate and create. We’re changing the face of play and entertainment and looking for dreamers, doers, thinkers and creators to come up with the best ideas. Our culture of Community, Passion, Integrity, Creativity and Diversity & Inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.
Do you have a passion for media execution and measurement? Do you enjoy working alongside internal teams (locally and globally) to amplify paid media and identify gaps? In this role you will partner with the Senior Manager, North American Integrated Media and the agency teams in the execution of Hasbro’s national media strategy.
A day in the life of an Associate Manager, Integrated Media: In partnership with the Senior Manager, North American Integrated Media:

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  Participate in the bi-annual media planning process to understand brand inputs, media channel roles and measurement. Provide support by reviewing decks prior to brand presentations to ensure clarity and accuracy of content based on brand brief and budgets.
• Drive timelines, trafficking and asset hand off to the agencies.
• Manage key documents for media communication with brand teams including brand summaries and reviewing trafficking sheets for a small for a predetermined portfolio of brands
• Partner with CSM/Brand to determine items for etailer search investment, including exclusives, national items and long tail based on media criteria.
• Communicate national media plans to CSM and determine driver urls at etailers based on marketing/sales direction.
• Attend weekly optimization and reporting calls to understand in market changes and share key insights with brand and sales as relevant.
• Help educate the retail teams about Hasbro’s national media strategies and assets they can use in the account marketing.

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  Minimum two (2) years of progressive media planning/strategy experience in forward thinking consumer-focused organization
• Bachelor’s Degree in Marketing, Advertising or related field
• Solid Microsoft Office skills, particularly PowerPoint and Excel
• Outstanding verbal, written and presentation skills
• Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters
• Proven ability to execute a brand marketing plan grounded in key strategies in a rapidly-changing organization.

• Opportunity to work for an iconic global brand behind some of the world’s most beloved play and entertainment experiences.
• Every day is different - we offer endless, exciting work and career development opportunities.
• We value work/life balance as much as you do - our flexible work options include half day Fridays all year round!
• We want to make the world a better place for kids and their families, and we walk the talk when it comes to Corporate Social Responsibility. And with programs like toy recycling and our commitment to eliminate single use plastics from all of our packaging, we are committed to reducing our environmental footprint.