Job Description

The Associate Manager, Planning & Strategy will be responsible for providing day-to-day account support with a key focus on marketing strategy, planning, and performance of TRM campaigns.

What you\'ll do

Champion a customer-focused culture to develop client relationships across key stakeholders

In partnership with the account team, identify, produce and implement marketing solutions to achieve measurable business results for your assigned portfolio

Monitors the latest trends in media, including channels, advertising formats and technologies in order to improve campaign performance and provide recommendations on how to best leverage new tools and services

Create and maintain media plans, blocking charts, work back schedules, budget summaries, plan delivery and campaign reports

Engage in direct conversations with key media partners to build and manage TRM\xe2\x80\x99s advertising solutions within the media marketplace

Stay ahead of the curve by constantly evaluating new marketing solutions in the form of, but not limited to media buying platforms and new partner & content opportunities that can integrate seamlessly into driving outcomes for your portfolio of accounts

Work closely with internal stakeholders to ensure proper tagging and set up of all campaigns to allow for accurate data capture and campaign analytics across our suite of solutions

What you bring

A positive attitude and Team-First approach

Solution-Oriented with the ability to navigate complex problems

College or university degree in Marketing, Economics, Business, Finance or related discipline

5-7 years professional digital marketing experience from either agency, publisher, retail media, or client side

Demonstrated experience in media buying platforms, ad serving and relationship management

Experience in demand side platforms (DV360, GDN, Facebook, etc.)

Well-versed in all marketing technologies

Experience with media planning and website analytics tools (e.g., Google Analytics, Facebook Business Manager, etc.)

The ability to demonstrate experience operating across a complex matrixed organization.

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About Us

Canadian Tire Corporation, Limited (\xe2\x80\x9cCTC\xe2\x80\x9d) is one of Canada\xe2\x80\x99s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there\'s a place here for you.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Canadian Tire