Date Posted: 02/27/2023
Req ID: 29924
Faculty/Division: University of Toronto Scarborough
Department: UTSC: Marketing and Communications
Campus: University of Toronto Scarborough (UTSC)
Position Number: 00053722
About us:

The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.

Your opportunity:

The Marketing & Communications Team at the University of Toronto Scarborough is a highly collaborative group of marketing communications professionals, driven to find new and creative ways to reach our audiences. We uncover the most inspiring and impactful stories from our communities and share those moments with audiences locally, nationally, and internationally. We bring the U of T story to life every day.

If you are interested in working with an iconic Canadian brand, are excited at the prospect of being a part of a purpose-driven organization with a social conscience, and thrive in a fast paced, team environment, this might be the perfect opportunity for you. Join us and help share the U of T Scarborough story.

We are searching for a Web Content Strategist who understands the value of consistent, intuitive and up-to-date website content and can use that understanding to create and oversee outstanding content. Reporting to the Director, Marketing & Communications, the successful candidate will liaise with administrative and academic departments to create, post and maintain high-quality, on-brand and well-organized website content. This individual will identify emerging opportunities to improve departmental website content, ensure that site content is updated to meet critical milestones and will analyze metrics and user feedback to make recommendations on tactics, search engine optimization and content renewal/removal. Using critical thinking and professionalism, this individual will act as a key campus resource, handle competing deadlines and build strong relationships with campus and university colleagues, in support of UTSC\xe2\x80\x99s strategic marketing and communications objectives.
This search aligns with the University\xe2\x80\x99s commitment to strategically and proactively promote diversity among our community members (Statement on Equity, Diversity & Excellence). Recognizing that Black, Indigenous, and other Racialized communities have experienced inequities that have developed historically and are ongoing, we strongly welcome and encourage candidates from those communities to apply.
Your responsibilities will include:

• 
  Developing a digital media plan that supports marketing/communications strategy
• Building and strengthening relationships with stakeholders and partners of strategic importance
• Creating and/or editing original, published content and materials
• Writing and editing copy and content to advance communications objectives
• Analyzing and recommending options for the development of visual expression/layout of digital assets
• Verifying that all digital communication collateral adheres to brand identity and University style guides
• Advising on strategies to align websites with marketing/communication objectives
• Serving as a resource on specific issues to a group of specialists

Essential Qualifications:

• 
  Bachelor\'s Degree in a related field of study or acceptable combination of equivalent experience.
• Minimum five years of web content experience, preferably in a post-secondary or not-for-profit environment
• Excellent writing, editing, copy editing and proofreading skills
• Strong proficiency in Microsoft Office suite
• Strong interpersonal, organizational and communication skills, and the ability to interact comfortably and respectfully with all levels of academic and administrative staff
• Ability to manage conflicting priorities and shifting deadlines
• Familiarity and experience with website content management systems, e.g. Drupal
• Applicants are expected to show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment

Assets (Nonessential):

• 
  Familiarity with digital asset management
• Familiarity with the Drupal CMS, or similar products
• Familiarity with Adobe Creative Cloud software
• Familiarity with workflow management software, e.g. Asana, Basecamp

To be successful in this role you will be:

• 
  Accountable
• Cooperative
• Diplomatic
• Persuasive
• Problem solver
• Tactful

Notes:

• 
  A copy of the full job description is available upon request from the UTSC HR Office.

Closing Date: 03/08/2023, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 13 - $76,284 with an annual step progression to a maximum of $97,556. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.