Job Description

Who We Are:

KAR Global powers the world's most trusted automotive marketplaces through innovation, technology, and people. Our end-to-end platform serves the remarketing needs of the world's largest OEMs, dealers, fleet operators, rental companies and financial institutions.

• We're a technology company delivering next generation tools to accelerate and simplify remarketing.

• We're an analytics company leveraging data to inform and empower our customers with clear, actionable insights.

• And we're an auction company powering the world's most advanced and integrated mobile, digital, and physical auction marketplaces.

We're Looking For:

AFC is looking for a Marketing Content Strategist that will lead the planning and creation of useful and compelling content for external customers. In this role, you will research keywords and key audiences to create meaningful content that markets the brand's products and services, and targets key personas throughout the sales cycle to drive engagement. Across multiple forms, media, and channels, you will unite the art and science of content --strategizing, concepting, structuring, creating, adapting, publishing, and measuring.

You Will:

Develop and deliver accurate and timely content for specific customer segments and stages of our funnel.

Conduct content analysis, auditing and assessing content sources and identifying gaps and needs, with a specific focus on key phrases and SEO.

Monitor and leverage content data to determine health of content and share insights.

Assist in planning editorial calendars and cadences for content publishing.

Collaborate, build relationships, and share knowledge with team members and partners as needed.

Participate in the creative review process to improve the quality of content and provide open, honest, and constructive feedback.

Master the company's voice and tone and contribute to the development of the brand guidelines.

Who You Will Work With:

Reporting to the Director of Marketing, the Marketing Content Strategist will collaborate with partners and team members across departments, gathering the information required to develop relevant content for specific audiences.

Must Have's:

5+ Years of experience in creating/writing/developing content for web and other digital media.

Bachelor's degree in Marketing, Business, Communications, Journalism or related field.

Knowledge of content management systems, digital asset management, databases and SEO standard methodologies.

Strong editing and proofreading skills with exceptional attention to detail.

Sound analytical, organizational, and project management skills.

Ability to work autonomously but also collaborative within a team.

Curious, innovative, and passionate about learning.

What We Offer:

Competitive pay

Medical, dental, and vision benefits with employer HSA contributions (US)

Immediately vested 401K (US) or RRSP (Canada) with company match

Paid Vacation, Personal, and Sick Time

Paid maternity and paternity leave (US)

Employer paid short-term disability and life insurance

Employer paid Leap into Service Day to volunteer

Tuition Reimbursement for eligible programs

Opportunities to expand your skill set and share your knowledge ross a publicly traded, global organization

Company culture of internal promotions, diverse career paths, and rapid advancement

Sound like a match? Apply Now - We can't wait to hear from you!