Job Description

UNLIMITED POSSIBILITIES AHEAD
Position: Marketing Account Strategist
Status: Full-Time
Dealership: Head Office
Department: Marketing
We believe in doing good for our customers and for ourselves. Whether it’s launching the most anticipated model of the year or purchasing a vehicle for your next adventure, great people and relationships are at every turn with OpenRoad.
We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest-growing automotive retail groups in the country (representing 21 automotive brands across 34 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada’s Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their roles.
If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today!
A Career at OpenRoad Means You’ll Enjoy:

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• Opportunity to work with a variety of OEM BRANDS including; Acura Audi, BMW, Genesis, Honda, Hyundai, Infiniti, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen
• Amazing Incentives including but not limited to Discounted Vehicle Purchasing Program, Boot Allowance, Computer Rebate Program, Employee Referral Program, Employer RRSP Matching
• Internal and external, training & development opportunities for skill development and growth
• Be part of collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment
• Comprehensive extended health and dental plan tailored around Associate wellness
• Recognition and Engagement Events!

Your contribution:

• Be part of OpenRoad’s Marketing Department, a full-service internal ad agency that serves the group’s dealerships and internal retail “clients”

• Reporting to the Marketing Manager, act as the account strategist for various dealership accounts in regions, to deliver promotions and campaigns that increase traffic, leads, awareness and sales
• Work with dealership management to develop growth strategies and execute campaigns that grow marketing and sales results for dealership accounts
• Understand the needs of each dealership department through research and data analysis

• Create and send an email and direct mail campaigns, ensuring content accuracy and pulling database lists to generate leads, increase awareness and support sales
• Develop and execute micro campaign strategies leveraging targeted opportunities and customer databases

• Work with the Marketing Manager, Vice President, and dealership General Managers and Managers, to deliver external and in-store events, including model launches, private sales, and scheduling and supervision of event staff

• Proactively suggest and plan special seasonal campaigns and community engagement opportunities for dealership accounts

• Work with the creative and digital teams to strategize, create and implement activations to increase sales and service traffic for assigned dealership accounts

• Be an ambassador for loyalty and customer relationship projects across the group and actively promote and assist with execution at the stores

• • • Come up with advertising strategy and create radio scripts to support monthly sales campaigns, working closely with external media partners
    • Work with a media buyer, digital buying team, and creative services team to ensure ads are properly created and scheduled to ensure production deadlines are met
    • Assist with executing corporate group-wide campaigns and projects, ensuring compliance and good understanding at the store level
    • Exercise dealership marketing budget controls, and process invoices
    • Uphold company and department policies, practices, and systems
    • Provide additional coordination and marketing support as required
    • This position will be expected to perform other duties as assigned by management
    • This position will be required to travel to various dealerships within the Lower Mainland on a regular basis
  
  

What it takes to be part of our dynamic team:

• Minimum two years of experience in a marketing role or as an advertising account executive, or equivalent, in a fast-paced industry
• Degree, diploma, or equivalent experience in marketing, business, or communications
• Proven success in online marketing, blogging, guerrilla marketing, event management, co-promotions, customer relationship, content generation, and business/sponsorship partnerships
• Willingness to work potentially long hours at various times of the day for vehicle launches or driving events, and sponsorship activations, including weeknights and weekends
• Strong attention to detail, excellent time management skills, and ability to work with pressing deadlines
• Experience in overall project management with a creative mind
• A responsible individual with their own vehicle and a mandatory valid BC Class 5 driver’s license with a clean driving record
• Experience in luxury and mainstream brands preferred
• Fluency in multiple languages is a strong asset (specifically Mandarin, Hindi, and Punjabi)
• Passion for cars and knowledge of the automotive industry is a significant bonus

Internal Candidates MUST apply by filling out the Internal Endorsement Form on the Intranet. Failure to complete the form will cause a delay in your application.
https://orag.bamboohr.com/jobs/view.php?id=3202
We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.
JOIN US AND GROW WITH US!
We thank all those that have applied. Only those considered for the position will be contacted.