Job Description

About us Medicure is a value-based pharmaceutical company committed to the development and commercialization of innovative and affordable therapeutics for the U.S. market. Working with our Marketing team, the Senior Web Developer will be responsible for managing the online presence of Medicure. Developing and executing marketing strategies, creating content, and overseeing the design and development of our websites as assigned. This position will require cross-department collaboration with Sales, Regulatory, Scientific Affairs and other departments. The position requires the Senior Web Developer to be responsible for analyzing data related to customer behaviour and purchasing patterns in order to inform future decisions about how to best market products or services online. The successful candidate will be self-motivated and ambitious individual who is ready to take on the challenge of driving our digital marketing effort to new heights. Responsibilities:

• Developing marketing campaigns
• Create web site development plans to determine timelines and estimates for completing web projects.
• Conduct market research to identify new trends in the industry or among competitors.
• Stay informed of existing and emerging Internet and web technologies.
• Where necessary, write and edit web copy.
• Ensure that web-based applications are optimized for third-party search engines and tools.
• Create and maintain log files of web site hits by unique visitors, number of pages viewed, and other web metrics.
• Review website analytics to determine what factors may be influencing customer behaviour.
• Determine department KPI?s and milestones and build a marketing roadmap to deliver on growth targets.
• Think strategically, prioritize, communicate effectively, and collaborate intentionally with key stakeholders to bring alignment on business priorities.
• Lunch new initiatives and programs to drive growth, leveraging data to make recommendation and optimizations, as needed.
• Synthesize complex ideas into clear, actionable recommendations, and provide regular campaign performance updates.

Required Skills and Qualifications:

• Passionate, creative, and understanding marketing at a fast-pace, growing company
• 3-5 years of relevant work experience developing successful marketing campaigns
• Team player, willing to learn from multi-disciplinary collaboration
• Data and KPI oriented, building process and structure to enhance growth
• Excellent attention to detail
• SEO and Data analysis experience
• Bachelor?s degree in marketing required
• Social media marketing experience
• Website design experience
• Proficient in MS Office Suite
• Stay current with industry trends and best practices

Job Type: Full-time Benefits:

• Casual dress
• Company events
• Company pension
• Dental care
• Employee assistance program
• Employee stock purchase plan
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• RRSP match
• Wellness program

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Winnipeg, MB R3T 6C6: reliably commute or plan to relocate before starting work (required)

Experience:

• Developing and executing online marketing strategies.: 3 years (required)
• Driving successful digital marketing campaigns.: 3 years (required)
• Pharmaceutical: 1 year (required)

Work Location: In person Application deadline: 2023-06-02
Expected start date: 2023-06-05