Job Description

VP of Sales - 1174491

Toronto, ON

Work Type: Full Time + Hybrid (In-office and work from home)

Compensation: Salary + Variable Comp + Benefits

Location: Toronto, ON

About the Company: Our client is an award-winning cannabis company that helps consumers easily discover new cannabis brands and products. Best known for its unique marketing channels, including multipacks, the company collaborates with cannabis brands that increase awareness and sales through innovative go-to-market strategies, integrated marketing campaigns and unique, trial-friendly product formats.

Responsibilities:

Develop and lead the execution of the annual sales plans to ensure alignment and achievement of sales targets for brands

Provide accurate sales forecasts and detailed, actionable and insightful reporting to senior leadership as required, including but not limited to tracking actual sales against forecasts, category market share and competitive analysis

Leverage third-party data along with retailer, consumer and sales team(s) feedback to increase new points of distribution in all markets for brands

Develop, manage and nurture relationships with category managers and decisions makers at Provincial retailers to uncover unique insights, drive new product listings and effectively manage existing product listings

Develop, manage and nurture relationships with head buyers and decision makers at key retail chain accounts to uncover unique insights, secure new points of distribution, drive new product listings and effectively manage existing product listings

Develop, manage and nurture relationships with independent owners and store managers by engaging directly in store to uncover unique insights, secure new points of distribution, drive new product listings and effectively manage existing product listings

Effectively structure and close "pay to play" data deals with key retail accounts that deliver profitable ROI, incentivize sell through from retailer to consumer and offer downside protection to the Company

Effectively lead, develop and manage internal sales team to achieve sales targets by increasing new points of distribution, managing existing points of distribution, leading product knowledge sessions and ensuring product sell through from retailer to consumer

Effectively manage external sales agency partner(s) to achieve sales targets by increasing new points of distribution, managing existing points of distribution, leading product knowledge sessions and ensuring product sell through from retailer to consumer

Effectively collaborate with marketing team to achieve sales targets, develop winning trade marketing strategies and execute trade marketing tactics

Appropriately champion and represent the brands

Appropriately champion and live the high performance Company culture: be scrappy, be objective, be thoughtful, trust the team and ensure continuous improvement

Must Have:

5+ years of sales experience

Sales leadership experience

Cannabis industry experience

White Ash Group and the companies it represents are Equal Employment Opportunity employers that values the strength of diversity within the workplace. All qualified applicants, regardless of race, colour, religion, gender, sexual orientation, marital status, gender identity or expression, nationality, age, disability or veteran status, or any other characteristic protected by applicable law, are strongly encouraged to apply.