Vessi is one of North America\xe2\x80\x99s fastest growing sneaker start-ups. Founded in 2018, we\xe2\x80\x99re on a mission to inspire happiness in all-weather by creating everyday wear that gets people out there, rain or shine. We believe change happens from the ground up, starting with our all-weather, everyday sneakers. We\xe2\x80\x99ve sold over 1,000,000 pairs and we\xe2\x80\x99re just getting started!

Want to help shape the next global footwear brand? If you\xe2\x80\x99re a perpetually curious, growth-minded problem solver with big ideas and the skills to back them up, let\xe2\x80\x99s chat!

To learn more, visit www.ca.vessi.com.
Overview We\xe2\x80\x99re excited to be growing our leadership bench strength with the addition of a VP, eCommerce and Digital Marketing. As VP, eCommerce and Digital Marketing, you\xe2\x80\x99ll be accountable for creating an aspirational online shopping experience for our customers.

You\xe2\x80\x99ll be the architect of Vessi\xe2\x80\x99s digital strategy and roadmap and lead the eCommerce organization to deliver a profitable, omnichannel experience that reflects a modern, innovative view of how we will differentiate ourselves in a crowded marketplace. You\xe2\x80\x99ll be responsible for driving our online business with a clear online product digital merchandising strategy, a plan around growth through marketing acquisition, traffic, SEO etc., delivering top and bottom-line results, while effectively managing all levers of the eCommerce DTC P&L, and delivering sales through all online channels; owned website(s), virtual stores, metaverses and marketplaces.

We\xe2\x80\x99re looking for a seasoned leader and data wizard who has strong business acumen, can work seamlessly across cross-functional teams (Brand, Operations, Finance, Wholesale, Retail and Product) and has the technical understanding of where to focus our full stack design and development team to best optimize our site experience. Our ideal candidate has a proven track record in running a successful end-to-end eCommerce business that has maintained significant year-over-year growth and in building and developing a direct eCommerce business and team of diverse individuals. If this sounds like you and you want to join us for the ride, let\xe2\x80\x99s chat!
What You\xe2\x80\x99ll Do:
Strategy, Execution and P&L Management

• Build the 2-year and annual digital marketing and eCommerce strategy/workplans and annual operational budgets to support maximum potential operational and revenue growth
• Provide leadership and direction to the team on all aspects of the yearly workplans and effectively manage workload, partners, and all projects
• Oversee all owned site(s) P&L; achieve top and bottom-line results
• Optimize the advertising budget/spend for digital marketing & promotional programs to maximize ROAS
• Oversee the development of the seasonal eCommerce and digital marketing strategy for key retail moments and necessary sales mitigations, ensure all projects support the owned site(s), and wholesale channel growth respectively
• Develop, measure, and track the KPIs for success across the department and its members; further a culture obsessed with these success factors while determining the necessary levers and \xe2\x80\x9croot cause commentary\xe2\x80\x9d to improve them within the business
• Cultivate a culture of data-driven decision making and continuous improvement
• Continually analyze and recommend tactics to drive top-line growth and profitability for the D2C channels
• Research industry trends, seeking opportunities to fuel business growth
• Initiate strategic enhancements/upgrades with business systems and workflow that will improve process and efficiency
• Report pertinent learnings to key stakeholders in GTM post-mortems and ad hoc as required; typically, this will be in the form of Quarterly Business Update presentations to leadership for feedback and review
• Partner with Operations and shepherd the privacy and compliance regulations and standards through the entire eCommerce division adhering to the highest worldwide practices protecting our customers\xe2\x80\x99 data

eCommerce, UX/UI and Online Content

• Oversee a simple and scalable tech stack and the key vendor relationships particularly those relating to Front End Platform and integrations to other departments
• Translate the site vision into a technical and commercial roadmap that is aligned to our financial & brand goals
• Obsess about the user experience and oversee continuous site optimizations across all digital commerce platforms protecting path to purchase and brand integrity
• Oversee eCommerce function, including UX research and design, website merchandising, web development and analytics
• Strategize and lead where product education lives in the customer journey related to product technology and features to improve CR and decrease the need for customer care support
• Own website content and local SEO strategy (including GMB listings management) to support the customer shopping journey, customer service journey, and SERP
• Oversee the personalization and localization of our owned websites to support our business worldwide ensuring solutions are scalable with best-in-class UX/UI
• Oversee the development of digital strategy for all countries and channels for campaigns, launches as well as EOL moments
• Partner with Demand Planning to maintain and track appropriate seasonal sell through and pivot merchandising strategies to ensure proper SKU productivity by channel

Digital Marketing

• Own the vision, strategy, tactics, and day-to-day management of our online paid marketing channels focused on driving both in-store and online traffic and revenue to owned sites and marketplaces: CTV, online video, SEM, SEO, paid social, affiliate, display, email, SMS, DOOH, and Podcast
• Act as a Trusted Advisor to the company (specifically senior business leaders across the company) to understand their business objectives and be seen as THE subject matter expert on Performance Marketing
• Leverage insights from post-campaign/program ROI analysis to make recommendations on future actions based on results to increase sales, subscriber growth, AOV, NCA. LTV, CAC and repeat rate
• Establish the vision and oversee the strategy development for Customer Acquisition and Retention
• Leverage CDP data and performance analytics to accelerate improvements in overall marketing efficiency and customer acquisition
• Select the appropriate 3rd party vendors and tech stack for Personalization, CRM, ESP and AOR to scale efficient growth and facilitate learning and development
• Effectively manage budget to business goals and financial targets

Analytics and Business Intelligence

• Through ownership of the resulting business data and the resulting \xe2\x80\x9cstory\xe2\x80\x9d - summarize salient data points for online business, website performance trends, marketplaces and provide narratives for ongoing, day-to-day performance across digital marketing relative to spend and revenue forecasts
• Design and make available to stakeholders\xe2\x80\x99 dashboards and real-time data for the owned websites, empowering executives with sell through data such as first purchased products and product journey over a customer\xe2\x80\x99s lifetime etc.

Team Leadership/Management

• Lead, empower and motivate our eCommerce and Digital Marketing team to continued success, ensuring all team members have robust development plans to support learning and development in their respective career paths
• Assess, develop, and elevate the capabilities of the team to create a high performing, best-in-class eCommerce and digital marketing team

What We\xe2\x80\x99re Looking For:

• 10+ years related experience in eCommerce, Marketplaces and Digital Marketing
• Proven track record in running a successful DTC eCommerce business with significant year-over-year growth in a highly competitive industry
• Strong skills in strategy and planning, budget and P&L management, forecasting, merchandising, marketing, and vendor selection and management
• Experience overseeing UX/UI and a solid understanding of backlog prioritization and agile web development methodologies
• Demonstrated success in B2C online marketing, campaign development and management, customer acquisition and retention
• Experience in driving all digital marketing channels including paid social, search, display, CTV, SEO, email, podcast, DOOH and SMS
• Expert knowledge and skill with data, data management, data activation and statistics, particularly as it relates to eCommerce and consumer analytics
• Ability to translate offline brand vision to the online channel with flawless and consistent execution
• Demonstrated success enhancing site functionality and design in order to improve user experience and conversion
• Credible understanding of technology infrastructure and expertise to leverage it to support business and brand objectives
• Dynamic, forward-thinking, results-driven leader with a track record of success at companies where Digital Commerce is an innate part of the business and/or a key growth strategy
• Proven leadership, team management and development skills derived from having direct responsibility for building and managing a cohesive, high-performing team
• Desire to lead from front, but also to \xe2\x80\x9croll-up your sleeves\xe2\x80\x9d and dig in
• Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
• Exceptional written and verbal communication skills; ability to communicate complex digital concepts to a non-digital audience
• Highly collaborative across different stakeholders in a matrixed environment

What You\xe2\x80\x99ll Get:

• Opportunity to help build an ever-evolving brand and help us achieve Vessi\xe2\x80\x99s vision which is to inspire happier communities
• Competitive salary
• 4 weeks paid vacation
• Professional development opportunities
• Extended health benefits package including an EAP and a $500 annual Health & Wellness Spending Account
• $250 WFH Reimbursement
• 40% Family & Friends Discount
• Free Vessi product and 50% Employee Discount
• Hybrid environment - WFH and from our beautiful office in Yaletown
• Dog-friendly office

At Vessi, we are committed to creating an environment where all team members feel welcome and have the opportunity to succeed. We believe that a strong commitment to diversity and inclusion allows us to truly fulfill our mission and live out our core values. We are an equal opportunity employer and encourage people of all backgrounds, perspectives and skillsets to apply.