Job Description

Title: eCommerce and Service Marketing Leader
Location: Mississauga, ON
Duration: 12 Months
Work shift (days/times): M-F 9-5

Function: ECommerce & Marketing

Role Summary/Purpose
The Canada eCommerce and Services Marketing Leader will:

• Lead the next stage of growth for our rapidly expanding eCommerce platform
• Lead the Marketing strategy and activities for our Healthcare Services business
• Lead special strategic projects aligned with evolving business needs
• Manage operational/process execution needed to effectively execute on set priorities

• Lead the strategy for continued growth and offering expansions for our Canadian eCommerce platform.
• In partnership with Client Healthcare Canada and Global teams, refine and implement strategies to grow Orders for online Service Parts, Clinical Accessories & Supplies, Healthcare Equipment, and more
• In partnership with Client Healthcare's Global eCommerce Function, refine and build out ongoing Digital Marketing Plans to support eCommerce growth. Examples includes SEO, SEM, Google Ads and Remarketing, Social Media and Email Campaigns, Ongoing Promotions, while ensuring consistency with Client eCommerce and Marketing branding requirements
• Management & Performance Reporting of key metrics i.e. Monitoring metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, digital campaign metrics etc)
• Management of digital and traditional marketing budget
• Maintain portfolio accuracy in compliance with Regulatory requirements
• Collaborate with Sales Teams to drive continued customer adoption of eCommerce channel
• Gather and consolidate ongoing feedback from customers to understand evolving needs, support the design of new processes and assist the Global eCommerce Team with platform enhancements.

• Manage processes and programs to build brand loyalty, increase customer awareness, preference and purchase intent
• In partnership with Client Healthcare Canada teams, lead the Services component of related activities associated with New Commercial Activations ( "NCA) or new commercial launces
• Contribute to the ongoing refinement of Client Healthcare's Omnichannel strategy
• In partnership with the Canada Marketing team, build out relevant short and long term marketing strategies such as Programs, Trade Shows, Omnichannel, Funding Requests, etc.
• Production of Services Marketing material in compliance with Canadian Regulatory requirements
• Management of Service Marketing content, utilizing platforms such as Showpad, Salesforce.com, Box, etc.

• Bachelor's Degree in Digital Marketing, Marketing, Advertising, Business Administration or related field. Scientific degree with Marketing experience is also acceptable.
• 3+ years of experience in ecommerce in either B2B or B2C
• Experience with digital, social media communications channels
• Proven track record of lead generation and brand authority through content in all its forms and at every stage of the ecommerce journey.
• Understand how digital content and marketing strategy supports the buyer's journey.
• Experienced in Content development, SEO & SEM execution, Analytics (e.g. Adobe and Google Analytics)
• Team oriented - ability to motivate and work well with diverse, cross-functional teams
• Strong analytical and communication skills
• Excellent organization and project management skills

• Fluent in multiple languages such as English, French
• Healthcare product/industry acumen
• Ability to work under minimal supervision
• Computer software knowledge: Word, Excel, PowerPoint.

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