Job Description

Company Description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency's social club, hosting events as wide reaching as Curling, Trivia Nights and more.



The VP, Account Director is responsible for the day to day running of one of the largest Pharma accounts, which includes financial processes and profitability while proactively managing and developing team members. The VP, Account Director is expected to be a strategic client contact and advisor, with visible ongoing engagement.

Key Responsibilities

• Own the client relationship on assigned brand
• Own the brand strategy and effectively influence the client to achieve brand objectives. Contribute to and may be accountable for new business development
• Be responsible for staffing, managing, and leading the assigned account team

Agency Operations

• Understand agency revenue and profitability model and ensure work is completed within budget by project. Own the revenue and forecast for the brand. Determine and negotiate budget needs; provide input to fee development. Vigilantly seek to optimize agency services and internal resources
• Keep management informed of account status, problems, plans, and meetings and get senior management involved as needed.
• Serve as team leader to both integrated agency team and to client. Provide assistance related to agency/team/management policies and practices
• Advance best practices in agency process
• Develop staff, mentor

Knowledge

• Approach brand from holistic marketing perspective. Integrate emerging technologies into client recommendations
• Have a comprehensive understanding of client's business and have a thorough understanding of industry business trends. Be alert to changes in clients' marketplace. Have broad knowledge of what's going on in the marketplace to offer solutions to clients
• Cultivate relationships with appropriate thought leaders to help maintain solid knowledge of client's business
• Be an expert in multiple channels and audiences--enough knowledge to be able to act agnostically when making decisions on behalf of the client

Strategy

• Own the brand strategy. Own, and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for client's business. Be sought as strategic leader by the team.
• Spearheads the presentation to client of annual plans and significant interim programs
• Be responsible for new business opportunities and driving growth on assigned brands

Tactics and Execution

• Communicate strategy and tactical plan effectively. Ultimately responsible for flawless execution.
• Provide clear strategic direction to agency team. Evaluate creative product against strategic direction and provide constructive feedback
• Approach brand from holistic marketing perspective and look at all media and forms of digital marketing, communications, and advertising to develop outcomes that meet client objectives
• Proactively coordinate and integrate across all agencies at BAL's direction, as needed
• Have a solid knowledge of PH businesses, offerings, and tools

Client Relationship

• Own the client relationship on assigned brands. Effectively sell the creative product to the client
• Very client facing. Outstanding client service and relationship building. Proactively manage relationship with clients and seek opportunities to strengthen/build new relationships as needed
• Seek opportunities to showcase agency work among current and prospective clients
• Find opportunities to grow business within current accounts and into new accounts
• Be and be seen as point person for senior client
• Have excellent presentation skills
• Demonstrate ability to adapt to various client corporate cultures
• Solve client issues and independently moderate conflicts with significant complexity and political sensitivity

Qualifications

• Candidate must have solid HCP experience
• Oncology experience is required
• Channel-agnostic as exhibited by experience in at least 2 functional areas: professional, consumer, digital, PR, med ed, etc
• Proactive and action oriented. Great multitasker
• Exhibits integrity and trust
• Exhibits self-development
• 5+ years of experience managing others
• US Pharma advertising experience is required

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at inquiries@publicisna.com