Abiye is a non-profit dedicated to transforming maternal and child health outcomes through innovative, community-centered programs and digital solutions that help new and expecting mothers thrive after the birthing experience.
Why Join Us?
As a volunteer Marketing Specialist, you'll directly advance a life-changing mission. Your work will expand Abiye's reach, deepen community engagement, and propel vital health initiatives. You'll gain meaningful hands-on experience, build your portfolio, and collaborate with a passionate, purpose-driven team.
Duties
Develop and manage Abiye's content calendar for Instagram, Facebook, and LinkedIn
Design and publish eye-catching, inclusive, and on-brand posts (stories, reels, graphics, carousels)
Write compelling captions that reflect our tone: warm, informative, community-driven
Monitor engagement and reply to DMs/comments to build genuine community interaction
Track metrics and suggest data-informed content improvements
Stay on top of social trends--especially in maternal health, parenting, and wellness spaces
Collaborate with the broader communications team to support campaigns and partnerships
Utilize SEO best practices to optimize content for search engines and improve visibility.
You're a Great Fit If You...
Have 2+ years of experience managing social media for brands or nonprofits
Know how to use tools like Canva, Later/Buffer, Instagram insights, and Facebook Business Suite
Have a strong sense of design and storytelling--especially for visual-first platforms
Are passionate about supporting moms, caregivers, and health equity
Are reliable, proactive, and great with deadlines
Bring a thoughtful lens to representing diverse communities and experiences
What You'll Gain
Real-world experience growing a purpose-driven social brand
A portfolio of engaging, mission-aligned content
Mentorship from Abiye's leadership
A supportive, passionate team culture
How to Apply
Please submit:
Your resume
2-3 examples of social media work you've done (posts, reels, graphics, or campaigns)
A short note about why this role excites you
Send your application to: admin@abiye.ca by July 15, 2025.