Job Description

Description

• Creation and implementation of sales and marketing strategy, action plan and budget for leisure, wedding, MICE and corporate accounts.
• Responsible for all source markets geared towards the success of the resort.
• Preparation and execution of annual sales and marketing budgets, expenses and revenue.
• Revenue management and coordination with the reservations team to ensure maximum yielding opportunities are achieved.
• Identify opportunities for weekday business, shoulder seasons, long weekend, and other potential opportunities for all seasons as they relate to the various source markets.
• Represent Resort from a sales perspective across the specific markets attributed, as well as develop and maintain close working relationships with all key decision makers in all key segments.
• DMC relationships and development of marketing partnerships.
• Responsible for achieving room revenue and occupancy targets through development and execution of a sales strategy through excellent customer service and protection of the brand integrity.
• Devote attention to the business development and solicitation of business opportunities with sound analytics, plans and events supported by return on investments calculations.
• Ensure the team at the resort proactively identifies, qualifies, and solicits appropriate new business to achieve resort revenue goals.
• Conduct client engagement activities weekly and submit a weekly report including summary of key actions/engagements and return on investment.
• Represent the resort at international trade shows, industry events, sales missions, showcases and consumer shows.
• Work closely with the Sales & Marketing Coordinator to ensure a robust social media strategy for the hotel.
• Assist trade partners with organizing FAM stays, site inspections and more.
• Submit creative new ideas to the General Manager and Managing Director.
• Oversee and build resort collateral to ensure all resort collateral is in place, on brand and current.
• Stay up to date on current market trends and ensure the resort management teams is updated on changings and new industry directions.
• Work with the leadership team in recommending and implementing innovative and effective revenue management ideas and targets for the property.

• 5 plus years of progressive work experience in hospitality sales and marketing.
• Demonstrated management and supervisory experience.
• Background in analytics and performance metrics monitoring.
• Proven ability to develop and execute sales and marketing strategic plans.
• Direct and detailed experience with digital and traditional marketing campaigns.
• Developed and executed electronic communication strategies.
• Excellent knowledge of hotel sales strategies and revenue management.
• Experienced in OTAs, tours, special event contracting and packaging.
• Excellent communication and copywriting skills in varied written and verbal mediums.
• Relationship management background with industry stakeholders, vendors, agencies.
• Knowledge of the hotel and resort product and the current competitive environment.
• Personal means of transportation in the Greater Vancouver area and hold a valid driver\'s license.
• Ability to travel in Canada and internationally without restrictions.
• Extremely organized and detail-oriented.
• Thrive in a team environment and embrace collaboration across varied platforms.

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