Job Description

Position Overview

We are looking for a

Vertical Marketing Specialist - Healthcare

to accelerate our growth in the healthcare sector. In this role, you will develop strategies and campaigns that build awareness of WaitWell among healthcare providers, identify niche markets with the strongest product-market fit, and create programs that generate meaningful pipeline. You will act as the subject-matter expert for the healthcare vertical, partnering closely with sales, product, and customer success teams to position WaitWell as the preferred solution for patient-centric service delivery.

Key Responsibilities

Market Intelligence & Positioning

Research healthcare industry trends, challenges, and regulations to inform go-to-market strategy. Identify and prioritize healthcare sub-segments (e.g., urgent care, imaging/diagnostics, specialty clinics) where WaitWell has the strongest product-market fit. Build and refine healthcare-specific buyer personas and messaging frameworks.
Campaigns & Content

Design and execute integrated campaigns (email, digital, webinars, ABM) targeting healthcare decision-makers. Develop industry-focused content, including white papers, case studies, solution briefs, and thought leadership articles. Collaborate with product marketing to adapt materials to healthcare use cases.
Sales Enablement

Create vertical-specific playbooks, sales decks, and competitive positioning guides. Provide the sales team with insights, talking points, and content tailored to healthcare audiences.
Events & Partnerships

Identify and manage WaitWell's presence at healthcare conferences, trade shows, and professional associations. Build relationships with healthcare influencers, analysts, and industry organizations to increase brand visibility.
Analytics & Impact

Track, analyze, and report on the effectiveness of healthcare marketing programs. Continuously optimize strategies to improve awareness, engagement, and pipeline contribution.

Requirements:

Bachelor's degree in Marketing, Communications, Business, or related field. 3-5 years of B2B marketing experience, preferably in SaaS or healthcare technology. Strong knowledge of healthcare operations and trends, especially in patient flow, access, or service delivery (preferred) Experience creating targeted campaigns and vertical-specific content. Proficiency with marketing automation (e.g., Clay, Instantly), CRM (e.g., HubSpot), and analytics tools. Excellent communication, collaboration, and project management skills.

What WaitWell offers:

Competitive salary Performance-based bonus plan Health and Dental benefits Stock-option plan Professional development and leadership opportunities

Location:

This is a hybrid position based in Calgary. WaitWell places a high value on teamwork, collaboration, and culture. A minimum of three days a week will be required at our Calgary office with the option to two remotely for the other two days, however standard office hours will be expected. Extensive travel across North America (up to 20%) will be required for the role.

Why WaitWell?

WaitWell is a Calgary scale-up company with plans to grow our business into something massive. We are not afraid to take risks, so we try new things every day. When we win, we celebrate. When we lose, we learn. As part of a small team, you will work closely with the executive/founding team, all of whom have decades of experience in scaling SaaS companies, including some of Alberta's most well-known tech companies. You will be close to the action and have the opportunity to learn new skills and make a contribution in an exciting, fast-paced environment.

Ready to do something big?

Send your resume and cover letter to and let us know why you'd be a great fit for WaitWell.

Job Types: Full-time, Permanent

Pay: $65,000.00-$80,000.00 per year

Benefits:

Casual dress Company events Dental care Disability insurance Extended health care Life insurance On-site gym On-site parking Paid time off Stock options Vision care
Work Location: Hybrid remote in Calgary, AB T2H 2G4